Field Marketing Specialist

Jack's Family Restaurants, Inc.; Birmingham (AL); Hybrid; USD 42,000 - 65,000; Full time

Job summary

Jack's Family Restaurants, Inc. in Birmingham, AL is seeking a Field Marketing Specialist to plan and execute local store marketing programs that raise brand awareness, drive sales, and engage communities.

You will partner with General Managers, Area Supervisors, and Regional Directors to deliver events, sponsorships, and marketing activations across multiple stores, with 40-50% regional travel. Bachelor's degree in Marketing or Communications preferred; 2–3 years in marketing or PR; strong

Qualifications

• Bachelor’s degree in Marketing, PR or Communications.
• 2–3 years in marketing, advertising or events.
• Strong written and verbal communication skills.

Responsibilities

• Plan and execute local store marketing events to promote brand and community involvement.
• Collaborate with General Managers, Area Supervisors and Regional Directors for flawless execution.
• Manage logistics, budgets, sponsorships and activation of local campaigns.
• Maintain website content for events, openings and community news.

Skills

Marketing

Event management

Public relations

Communication

Education

Bachelor's degree in Marketing or Communications

Tools

Microsoft Office

Photoshop

InDesign

Illustrator

Job description

The Field Marketing Specialist plans and executes local store plans developed to help stores promote brand awareness, sales, and community involvement. Works very closely with store General Managers, Area Supervisors and Regional Directors to ensure the flawless execution of local store events and sponsorships. Identifies store and community sales growth initiatives.

Key Duties/Responsibilities:

• Management of Local Store Marketing events to include developing, planning, coordinating logistics, staffing, budget, activation, and utilization of corporate assets when appropriate.
• Support and maintain “marketing culture” in local restaurants through support and education for restaurant managers and their teams, relationship building with Operations teams, and execution of assigned local store marketing activities.
• Implement and train Local Store Marketing tactics that provide marketing support for target or focus stores. This includes but not limited to: working with Area and General Managers on improving their community involvement, attending Manager Meetings to provide insight on current and upcoming marketing initiatives, identify and seek opportunities that maximize brand awareness and conduct clear and concise communication.
• Collaborates with Field Marketing counterparts to plan and execute various events, projects, etc. when necessary
• Maintains website content as it pertains to events, new store openings, and community news (upload event photos, etc.)
• Responds to all Local Store Marketing and general comments, requests and complaints that are generated through the “Jack’s Listens” portal.
• Maintenance of promotional items, inventory and organization of warehouse and office supplies as needed.
• Facilitates all local store marketing fulfillments from Regional Directors, Brand Manager, and Chief Marketing Officer. This includes, but is not limited to: sponsorship requests, food and general donation requests, premiums allocation, and in-house design and fulfillment of marketing materials as needed.
• Project Management as directed. Could include such functions as:
• Grand Openings and Other Key Store Events- Development of plans with cross-functional teams consisting of store operations, creative services, development and agency partners, coordination, delivery and execution of all grand opening promotional items, POP, menu boards and DOT signage.
• Corporate sponsorships -logistics, fulfillment of activations, and working the events associated with the sponsorship.
• Delivery- -Work with delivery partner(s) to set up store accounts, order hardware -Manage installation coordination and schedule with all relative departments -Develop and execute a strategy for any unanticipated problems or challenges that arise throughout the field marketing effort.

Position Qualifications/Functional Skills:

• 2-3 Years’ Experience in Marketing, Advertising, Event / Management or Public Relations
• Self-starter who is highly motivated, possesses entrepreneurial spirit, and take ownership in his / her job
• Work cross functionally and mobilize required resources without authority
• Ability to Communicate professionally and effectively, both internally/ externally
• Strong written and verbal communication skills
• Excellent prioritization and project management skills with emphasis meeting deadlines
• Computer skills including the ability to use Microsoft Office: (Word, Excel, Outlook, Access, PowerPoint) Photoshop, In Design and Illustrator are a plus
• 40-50% Regional Travel Required including nights and weekends

Education, Experience:

• Bachelor degree in Marketing (preferred), Public Relations or Communications
• 2+ Years multi-unit Quick Service or Fast Casual Restaurant experience highly preferred
• Understanding of retail and/or restaurant industries, including industry trends, business constraints and drivers