Growth & Operations Lead for Earn Platforms
Binance
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Job summary
Binance is seeking a growth-focused professional to drive user acquisition and product growth for Earn products. You will lead campaigns, explore token partnerships, and coordinate with Product, Marketing, Customer Service, and affiliate teams to ensure smooth operations and strong performance.
The role requires strong analytical skills, cross-functional collaboration, and experience with crypto Earn/DeFi ecosystems.
Qualifications
- Bachelor's degree in Business, Finance, Marketing, Economics or related field.
- Experience in operations, growth, product marketing, partnerships, or business development.
- Strong crypto Earn/DeFi knowledge and lending/borrowing concepts.
- Proven ability to work with cross-functional teams and external partners.
- Strong analytical skills using data and user feedback to drive decisions.
Responsibilities
- Plan and execute growth initiatives, campaigns, and communications to drive user acquisition, engagement, and product growth for Earn products.
- Explore and develop collaboration opportunities with token partners to expand product offerings and ecosystem reach.
- Work closely with cross-functional teams, including Product, Marketing, Customer Service, and KOL/Affiliate teams, to ensure smooth product operations and effective campaign execution.
- Monitor daily Earn product performance and identify, troubleshoot, and resolve product-related issues by coordinating with internal and external stakeholders.
- Coordinate with relevant stakeholders to achieve assigned business KPIs and growth targets.
- Track, analyze, and evaluate the effectiveness of marketing campaigns and growth initiatives through data analysis, user insights, and feedback.
- Support the team in managing VIP and institutional clients, and help onboard more clients to Earn products.
- Develop a strong understanding of Simple Earn mechanisms, especially in the Flexible Simple Earn and Loan products.
- Stay up to date with market trends, competitor activities, and emerging opportunities in Earn, DeFi products.
Skills
Education
Job description
Binance is seeking a growth-focused professional to drive user acquisition and product growth for Earn products. You will lead campaigns, explore token partnerships, and coordinate with Product, Marketing, Customer Service, and affiliate teams to ensure smooth operations and strong performance.
The role requires strong analytical skills, cross-functional collaboration, and experience with crypto Earn/DeFi ecosystems.
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