Earn Operations & User Growth

Binance; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Binance is seeking a growth-focused professional to drive user acquisition and product growth for Earn products. You will lead campaigns, explore token partnerships, and coordinate with Product, Marketing, Customer Service, and affiliate teams to ensure smooth operations and strong performance.

The role requires strong analytical skills, cross-functional collaboration, and experience with crypto Earn/DeFi ecosystems.

Qualifications

• Bachelor's degree in Business, Finance, Marketing, Economics or related field.
• Experience in operations, growth, product marketing, partnerships, or business development.
• Strong crypto Earn/DeFi knowledge and lending/borrowing concepts.
• Proven ability to work with cross-functional teams and external partners.
• Strong analytical skills using data and user feedback to drive decisions.

Responsibilities

• Plan and execute growth initiatives, campaigns, and communications to drive user acquisition, engagement, and product growth for Earn products.
• Explore and develop collaboration opportunities with token partners to expand product offerings and ecosystem reach.
• Work closely with cross-functional teams, including Product, Marketing, Customer Service, and KOL/Affiliate teams, to ensure smooth product operations and effective campaign execution.
• Monitor daily Earn product performance and identify, troubleshoot, and resolve product-related issues by coordinating with internal and external stakeholders.
• Coordinate with relevant stakeholders to achieve assigned business KPIs and growth targets.
• Track, analyze, and evaluate the effectiveness of marketing campaigns and growth initiatives through data analysis, user insights, and feedback.
• Support the team in managing VIP and institutional clients, and help onboard more clients to Earn products.
• Develop a strong understanding of Simple Earn mechanisms, especially in the Flexible Simple Earn and Loan products.
• Stay up to date with market trends, competitor activities, and emerging opportunities in Earn, DeFi products.

Skills

Growth campaigns

Cross-functional work

Data analysis

Partnerships

VIP clients

Customer onboarding

Education

Bachelor's degree in Business/Finance/Marketing/Economics

Job description

Responsibilities

• Plan and execute growth initiatives, campaigns, and communications to drive user acquisition, engagement, and product growth for Earn products.

• Explore and develop collaboration opportunities with token partners to expand product offerings and ecosystem reach.

• Work closely with cross-functional teams, including Product, Marketing, Customer Service, and KOL/Affiliate teams, to ensure smooth product operations and effective campaign execution.

• Monitor daily Earn product performance and identify, troubleshoot, and resolve product-related issues by coordinating with internal and external stakeholders.

• Coordinate with relevant stakeholders to achieve assigned business KPIs and growth targets.

• Track, analyze, and evaluate the effectiveness of marketing campaigns and growth initiatives through data analysis, user insights, and feedback.

• Support the team in managing VIP and institutional clients, and help onboard more clients to Earn products.

• Develop a strong understanding ofSimple Earn mechanisms, especially in the Flexible Simple Earn and Loan products.

• Stay up to date with market trends, competitor activities, and emerging opportunities in Earn, DeFi products.

Requirements

• Bachelor's degree or above in Business, Finance, Marketing, Economics, or a related field.

• Relevant experience in operations, growth, product marketing, partnerships, or business development, preferably in crypto, fintech, Tradfi, or internet platforms.

• Strong understanding of crypto Earn products, TradFi products, DeFi ecosystems, and Lending/Borrowing mechanisms.

• Proven ability to work effectively with cross-functional teams and external partners.

• Strong analytical skills, with the ability to use data and user feedback to drive decisions and optimize performance.

• Strong sense of responsibility, KPI and result oriented.

• Excellent communication and stakeholder management skills, both internally and with external token project partners.

• Experience working with VIP or institutional clients is a plus.

• Self-motivated, detail-oriented, and able to thrive in a fast-paced and high-pressure environment.