Growth-Minded Digital Marketer (Social & Influencer)

HungryPanda Ltd 熊猫外卖; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

HungryPanda Ltd 熊猫外卖 in New York is seeking a digital marketing specialist to manage campaigns across Xiaohongshu (RED), Instagram, and other platforms, and to collaborate with influencers to boost brand awareness and engagement.

You will create copy and visual content, plan online and offline promotions, manage official brand accounts, and analyze user data to drive growth in a fast-paced environment.

Qualifications

• Experience in digital marketing, social media operations, or influencer marketing.
• Familiar with Xiaohongshu (RED) and influencer marketing ecosystems.
• Strong copywriting and content creation skills; basic design or image editing ability is a plus.
• Experience in campaign planning or event execution is preferred.
• Strong understanding of user engagement and growth strategies.
• Proactive, creative, and able to work independently in a fast-paced environment.

Responsibilities

• Manage and execute digital marketing campaigns across multiple platforms, including Xiaohongshu (RED), Instagram, and other social media channels
• Collaborate with KOLs and micro-influencers to enhance brand awareness and engagement
• Create and edit engaging content, including copywriting, visual content, and basic image editing for social media posts
• Plan and support online and offline marketing campaigns and promotional activities
• Manage official brand accounts, including content planning, posting, and community engagement
• Analyze user behavior and content performance to optimize marketing strategies and improve user growth

Skills

Digital marketing

Social media

Influencer marketing

Xiaohongshu RED

Copywriting

Content creation

Campaign planning

Job description

HungryPanda Ltd 熊猫外卖 in New York is seeking a digital marketing specialist to manage campaigns across Xiaohongshu (RED), Instagram, and other platforms, and to collaborate with influencers to boost brand awareness and engagement.

You will create copy and visual content, plan online and offline promotions, manage official brand accounts, and analyze user data to drive growth in a fast-paced environment.