Growth Media Consultant, Paid Search

Allstate Northern Ireland Limited; Illinois; Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a Growth Media Consultant to enhance their paid search strategy. This fully remote role involves managing and optimizing campaigns across various platforms, focusing on driving conversions and maximizing ROI. You will leverage your analytical skills to conduct in-depth keyword research, develop performance reports, and identify growth opportunities. Join a dynamic team dedicated to protecting families and making a positive impact through innovative solutions. If you're passionate about digital marketing and eager to contribute to media success, this is the perfect opportunity for you.

Qualifications

• 3+ years of experience in managing paid search campaigns.
• Strong analytical skills and ability to optimize campaigns.

Responsibilities

• Manage and optimize paid search campaigns across platforms.
• Conduct keyword research and develop compelling ad copy.

Skills

Bing Ads

Campaign Optimization

Google Ads

Keyword Research Analysis

Paid Search Campaigns

Education

Bachelor's Degree

Tools

Google Ads

Bing Ads

Search Ads 360

Kenshoo

Marin

Adobe Analytics

Google Analytics

Adthena

SEMrush

Job description

Growth Media Consultant, Paid Search

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Remote type: Fully Remote

Locations: USA - IL (Remote)

Time type: Full time

Posted: Posted 2 Days Ago

Job Requisition ID: R12810

About Allstate

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. For over 90 years, our innovative drive has kept us ahead of our customers’ evolving needs, from advocating for seat belts and airbags to leading in pricing sophistication, telematics, and device and identity protection.

Job Description

Job Summary:

We are seeking a highly motivated, data-driven Consultant to join our growing media team. As a Growth Media Consultant, you will manage and optimize paid search campaigns across platforms, focusing on driving conversions and maximizing ROI. You will shape our paid search strategy and contribute to our media success.

Key Responsibilities:

1. Assist in managing all elements of paid search campaigns including keyword research, ad copy development, and campaign creation.
2. Develop daily and weekly performance reports.
3. Identify testing opportunities within advertising platforms.
4. Conduct in-depth keyword research for high-potential search terms.
5. Create compelling ad copy and identify A/B testing opportunities.
6. Perform account health maintenance tasks such as weekly search query reports.
7. Benchmark campaign results against historical and competitive data to stay ahead of industry trends.
8. Manage budgets focusing on growth opportunities, new business sales, and customer lifetime value.
9. Continuously optimize campaigns based on data and insights.
10. Ensure campaign tracking/tagging is implemented correctly.
11. Support QA efforts within a team dynamic.

Supervisory Responsibilities

This role does not include supervisory duties.

Preferred Qualifications

Education and Experience

• Bachelor's Degree or equivalent experience
• 3+ years of related experience
• Experience with high-volume accounts preferred

Certificates, Licenses, Registrations

• Google Ads Certification
• Microsoft Ads Certification

Functional Skills

• Experience with Google and Bing Ads platforms
• Experience with bidding platforms like Search Ads 360, Kenshoo, Marin
• Experience with analytics tools such as Adobe Analytics, Google Analytics
• Experience with insight tools like Adthena, SEMrush
• Budget management and financial analysis
• Keyword research, ad copywriting, and optimization techniques
• Strong organizational and project management skills
• Strategic thinking and execution skills
• Ability to influence decision-making in a matrix environment
• Proactive in performance improvement opportunities
• Excellent communication and presentation skills

Skills

Bing Ads, Campaign Optimization, Google Ads, Keyword Research Analysis, Paid Search Campaigns

Compensation

Annual salary ranges from $50,700 to $89,062.50, depending on experience and qualifications.

Additional Information

Candidates must submit to a background check. Allstate values diversity and inclusion and prohibits discrimination based on various protected statuses.

Welcome to Allstate

Our team is dedicated to helping people live better lives. We foster an innovative environment where your ideas matter. Join us to protect nearly 16 million households and make a difference.

Easy to search and apply for opportunities via our careers page.