Growth Media Consultant, Paid Search

Allstate Insurance Company; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Growth Media Consultant to enhance their media team. This role focuses on managing and optimizing paid search campaigns, driving conversions, and maximizing ROI. You will be pivotal in shaping the paid search strategy, conducting keyword research, and creating compelling ad copy. Join a forward-thinking company that values innovation and teamwork, providing a flexible and inclusive environment where your contributions will make a significant impact on the company's media success.

Qualifications

• 3+ years of experience in paid search campaign management.
• Strong skills in keyword research and campaign optimization.

Responsibilities

• Manage and optimize paid search campaigns across platforms.
• Conduct keyword research and develop ad copy.

Skills

Bing Ads

Campaign Optimization

Google Ads

Keyword Research Analysis

Paid Search Campaigns

Education

Bachelor's Degree

Tools

Google Ads

Bing Ads

Search Ads 360

Kenshoo

Marin

Adobe Analytics

Google Analytics

Adthena

SEMrush

Job description

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. For more than 90 years, our innovative drive has kept us ahead of our customers’ evolving needs, from advocating for seat belts and air bags to leading in pricing sophistication, telematics, and device and identity protection.

Job Description

Job Summary:

We are seeking a highly motivated and data-driven Consultant to join our growing media team. As a Growth Media Consultant, you will manage and optimize paid search campaigns across various platforms, focusing on driving conversions and maximizing ROI. You will shape our paid search strategy and contribute to our media success.

Key Responsibilities:

1. Assist in managing all elements of paid search campaigns, including keyword research, ad copy development, and campaign creation.
2. Develop daily and weekly reports to inform overall performance.
3. Identify testing opportunities within advertising platforms.
4. Conduct in-depth keyword research to find high-potential search terms.
5. Create compelling ad copy and identify opportunities for A/B testing.
6. Perform account health maintenance tasks, such as weekly search query reports.
7. Benchmark campaign results against historical and competitive data, staying ahead of industry trends.
8. Manage budgets to drive growth, new business sales, and customer lifetime value.
9. Continuously optimize campaigns based on data and learnings.
10. Ensure proper campaign tracking and tagging for data capture.
11. Collaborate within a team and support QA efforts as needed.

Supervisory Responsibilities:

This role does not include supervisory duties.

Preferred Qualifications:

Education and Experience

• Bachelor's Degree or equivalent experience.
• At least 3 years of related experience.
• Experience managing high-volume accounts preferred.

Certificates, Licenses, Registrations

• Google Ads Certification
• Microsoft Ads Certification

Functional Skills

• Experience with paid search platforms like Google and Bing Ads.
• Experience with bidding platforms such as Search Ads 360, Kenshoo, Marin.
• Experience with analytics tools like Adobe Analytics, Google Analytics.
• Experience with insight tools like Adthena and SEMrush.
• Budget management, forecasting, and financial analysis skills.
• Proficiency in keyword research, ad copywriting, and campaign optimization.
• Strong organizational and project management skills.
• Strategic thinking with tactical execution ability.
• Influence decision-making in a matrix environment.
• Proactive in performance improvement opportunities.
• Excellent communication skills, including presentation development and delivery.

Skills

Bing Ads, Campaign Optimization, Google Ads, Keyword Research Analysis, Paid Search Campaigns

Compensation

The role offers an annual salary of $50,700.00 - $89,062.50, based on experience and qualifications.

The selected candidate will be required to undergo a background check.

Additional Information

Joining Allstate is more than a job; it's an opportunity to grow your skills, challenge the status quo, and impact the future positively. We foster a flexible, inclusive environment recognized for diversity and empowerment.

Legal and Policy Notices

Allstate does not sponsor employment visas for this position. We adhere to Indiana's laws regarding veteran discrimination and provide links to local fair chance ordinances and federal employment rights posters. Our employment policy prohibits discrimination based on race, religion, gender, sexual orientation, and other protected categories, ensuring fair treatment for all employees.