Growth Media Consultant, Paid Search

Allstate Insurance; Illinois; On-site; USD 50,000 - 90,000; Full time

Job summary

A leading insurance company is seeking a motivated Growth Media Consultant to manage paid search campaigns. The role involves optimizing strategies to drive conversions and maximize ROI, while leveraging data insights to improve performance. Join a flexible and inclusive team focused on innovation and growth.

Qualifications

• At least 3 years of related experience.
• Experience with high-volume accounts preferred.
• Google Ads and Microsoft Ads Certifications.

Responsibilities

• Manage and optimize paid search campaigns across various platforms.
• Conduct in-depth keyword research and create compelling ad copy.
• Develop daily and weekly performance reports.

Skills

Bing Ads

Campaign Optimization

Google Ads

Keyword Research Analysis

Paid Search Campaigns

Education

Bachelor's Degree

Tools

Google Search Ads 360

Kenshoo

Marin

Adobe Analytics

Google Analytics

Adthena

SEMRush

Job description

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. For more than 90 years, our innovative drive has kept us a step ahead of our customers' evolving needs, from advocating for seat belts, air bags, and graduated driving laws, to leading in pricing sophistication, telematics, and device and identity protection.

Job Description

Job Summary:

We are seeking a highly motivated and data-driven Consultant to join our growing media team. As a Growth Media Consultant, you will manage and optimize paid search campaigns across various platforms, focusing on driving conversions and maximizing ROI. You will shape our paid search strategy and contribute to our media success.

Key Responsibilities:

1. Assist in managing all elements of paid search campaigns including keyword research, ad copy development, and campaign creation.
2. Develop daily and weekly reports to inform performance.
3. Identify testing opportunities within advertising platforms.
4. Conduct in-depth keyword research to find high-potential search terms.
5. Create compelling ad copy and identify opportunities for A/B testing.
6. Perform account health maintenance tasks such as weekly search query reports.
7. Benchmark campaign results against historical and competitive data, staying ahead of industry trends.
8. Manage budgets to drive growth, new business sales, and customer lifetime value.
9. Continuously optimize campaigns based on data and insights.
10. Ensure proper campaign tracking/tagging for data capture.
11. Support QA efforts and work effectively within a team environment.

Supervisory Responsibilities:

This role does not include supervisory duties.

Preferred Qualifications:

Education and Experience

• Bachelor's Degree or equivalent experience.
• At least 3 years of related experience.
• Experience with high-volume accounts preferred.

Certificates, Licenses, Registrations

• Google Ads Certification.
• Microsoft Ads Certification.

Functional Skills

• Experience with paid search platforms like Google and Bing Ads.
• Experience with bidding platforms such as Google Search Ads 360, Kenshoo, Marin.
• Experience with analytics tools like Adobe Analytics, Google Analytics.
• Knowledge of competitive insight tools like Adthena and SEMRush.
• Budget management, forecasting, and financial analysis skills.
• Proficiency in keyword research, ad copywriting, and campaign optimization.
• Strong organizational and project management skills.
• Strategic thinking and tactical execution abilities.
• Ability to influence decision-making in a matrix environment.
• Proactive approach to performance improvement.
• Excellent communication skills, including presentation development and delivery.

Skills

Bing Ads, Campaign Optimization, Google Ads, Keyword Research Analysis, Paid Search Campaigns

Compensation

The annual salary range for this role is $50,700.00 - $89,062.50, depending on experience and qualifications.

Note: Candidates will be required to undergo a background check.

Join Our Team

This is more than a job; it's an opportunity to elevate your skills, challenge the status quo, and impact the future positively. We foster a flexible environment that values connection and belonging, recognized for our diversity and inclusivity efforts.

Additional Information

Allstate generally does not sponsor employment-based visas for this position.

In accordance with Indiana House Enrolled Act (HEA) 1242, it is against public policy to discriminate based on veteran status.

For San Francisco and Los Angeles applicants, please review the respective fair chance ordinances.

To view the 'EEO is the Law' poster, click here. For the FMLA poster, click here.

Allstate is committed to equal employment opportunity. Discriminatory actions based on protected characteristics are prohibited and apply across all employment aspects.