Filipino Paid Media Consultant

Welocalize; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative digital performance marketing agency is seeking a freelance advisor for their Paid Media team. This role focuses on providing insights and best practices for Paid Search and Paid Social in the Filipino market. With a remote-first structure, you will have the opportunity to work with diverse clients, from startups to global enterprises, and help craft successful pitches that could lead to ongoing projects. If you're passionate about digital marketing and eager to make an impact, this position offers a dynamic environment that fosters creativity and growth.

Qualifications

• 3-4 years in a role utilizing Google Ads, Meta Ads, and TikTok Ads.
• Strong experience in Filipino Advertising Platforms.

Responsibilities

• Advising on best practices in Paid Search and Paid Social for the Filipino market.
• Optimizing paid media campaigns toward client goals.

Skills

Google Ads

Meta Ads

TikTok Ads

Filipino Advertising Platforms

Campaign Optimization

B2B Advertising

Presentation Skills

Microsoft Excel

Training Junior Team Members

Job description

About Adapt

Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.

Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

Role Summary

This is a freelance position to support our Paid Media team. You will play an important role as an advisor in Paid Media best practices (including Paid Search and Paid Social) in the Filipino Market.

The project is expected to start anytime during the next 3 months and this position could help in crafting a pitch for our client. If If the pitch is successful, this could turn into an ongoing project (workload to be determined).

Main Duties

• Advising on best practices in Paid Search and Paid Social for the Filipino market
• Giving insights and recommendations about the Filipino market to our Paid Media team
• Defining optimization strategies for customers
• Optimizing paid media campaigns toward client goals
• Building campaigns across multiple paid media platforms by working with the wider Paid media team
• Attending appropriate calls/meetings with clients and the rest of the team

Requirements

• Ideally 3-4 years in a role utilizing Google Ads, Meta Ads, and TikTok Ads.
• Strong experience in Filipino Advertising Platforms
• Experience working with B2B accounts
• Demonstrable experience in planning, implementing and optimizing paid media campaigns
• Strong written, verbal, and presentation skills
• All relevant certifications across major media buying platforms
• Proficiency in Microsoft Excel is desirable
• Experience in supporting and training junior team members is desirable
• Native level of Tagalog and strong understanding of the Filipino Culture