Growth Media Buyer — Emerging Channels

AppLovin; Los Angeles (CA); On-site; USD 153,000 - 200,000; Full time

Benefits offered by this job

Equity eligible

Unlimited PTO

10 paid holidays per year

Paid sick leave 80h

Job summary

AppLovin is seeking a Media Buyer for Emerging Channels to drive growth across AI search, X, CTV, and OOH. You will design experiments, optimize spend, and coordinate with creative teams to accelerate performance in a fast-paced environment.

The role emphasizes independent work, strong data-driven decision making, and hands-on execution with a meaningful budget. California base pay and equity potential are part of the package.

Qualifications

• 3+ years of direct, hands-on paid media buying across multiple platforms.
• Attention to detail on performance and budget changes, platform-level delivery discrepancies and tracking drops.
• Data-driven, test-and-learn approach.
• Experience with landing page testing and CRO is a bonus.

Responsibilities

• Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
• Support technical operations for existing/new channels, e.g., QA conversion mapping, ensure accurate performance links back to ad platform algorithms.
• Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental.
• Own creative strategy across channels – ideate concepts, brief and direct the creative team, and tailor format and messaging to what converts best per channel.

Skills

Paid media buying

Independent work

Test-and-learn mindset

Landing page testing

Claude/SQL/Posthog

Tools

SQL

PostHog

Looker

Superset

Job description

AppLovin is seeking a Media Buyer for Emerging Channels to drive growth across AI search, X, CTV, and OOH. You will design experiments, optimize spend, and coordinate with creative teams to accelerate performance in a fast-paced environment.

The role emphasizes independent work, strong data-driven decision making, and hands-on execution with a meaningful budget. California base pay and equity potential are part of the package.