Growth-Minded Media Buyer: Emerging Channels

AppLovin; New York (NY); On-site; USD 153,000 - 200,000; Full time

Benefits offered by this job

Equity eligible

Unlimited paid time off

Paid holidays

Dental & vision benefits

Job summary

AppLovin in New York City is seeking a Media Buyer for Emerging Channels within Growth Marketing to drive rapid, measurable growth across new advertising channels. You will design, run, and optimize campaigns across AI search, X, CTV, and out-of-home, applying a data-driven, test-and-learn approach in a fast-paced environment.

The role offers a greenfield mandate with a meaningful budget and a team already tracking LTV, ROAS, and incrementality to ground decisions in proven impact.

Qualifications

• 3+ years of direct, hands-on keyboard execution experience in paid media buying across multiple platforms.
• Ability to operate independently with strong attention to detail on performance and budget changes.
• Strong test-and-learn track record and data-driven approach, plus creativity.
• Bonus if you have landing page testing and conversion rate optimization.
• Comfort with Claude, SQL, Posthog, and BI tools like Superset or Looker.

Responsibilities

• Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
• Support technical operations for existing/new channels (QA conversion mapping; ensure accurate performance links to ad platform algorithms).
• Manage channels against internal goals and KPIs; adjust spend toward what's genuinely incremental.
• Own creative strategy across channels—brief the creative team and tailor format/messaging to what converts best per channel.

Skills

Paid media buying

Independent work

Data-driven

Creative testing

Tools

Claude AI

SQL

Posthog

Looker

Superset

Job description

AppLovin in New York City is seeking a Media Buyer for Emerging Channels within Growth Marketing to drive rapid, measurable growth across new advertising channels. You will design, run, and optimize campaigns across AI search, X, CTV, and out-of-home, applying a data-driven, test-and-learn approach in a fast-paced environment.

The role offers a greenfield mandate with a meaningful budget and a team already tracking LTV, ROAS, and incrementality to ground decisions in proven impact.