Growth Marketing Specialist: SEO & ABM for Telecom

3-GIS; Atlanta (GA); On-site; USD 65,000 - 100,000; Full time

Job summary

3-GIS is seeking a Growth Marketing Specialist to shape messaging for technical buyers and drive pipeline through content-led SEO, ABM, and lead generation in HubSpot and Salesforce.

You will craft content that surfaces in AI answer engines, refine ICPs, track KPI performance, and collaborate with content, sales, and design to improve visibility and demand.

This role requires 3–4 years of B2B marketing, strong analytics, and clear written communication.

Qualifications

• 3-4 years of B2B marketing experience spanning SEO and demand generation or marketing operations.
• Practical experience with content-led SEO and emerging AEO/GEO practices.
• Proficiency with HubSpot (workflows, lead scoring, list segmentation, reporting) and Salesforce (campaign tracking, reports and dashboards).
• Familiarity with SEO tools: Google Search Console, GA4, Semrush or Ahrefs.
• Understanding of ABM fundamentals: ICP development, firmographic segmentation, and account prioritization.
• Strong analytical skills and ability to pull and interpret funnel and search-visibility data.
• Clear written communication and cross-functional collaboration.

Responsibilities

• Content & Search Visibility: Track content performance behind organic visibility and refresh underperforming pages.
• Content for AI engines: Write and structure content to surface in AI answer engines like ChatGPT and Google AI Overview.
• Keyword research: Conduct keyword and topic research and translate findings into content briefs.
• Analytics: Track rankings, impressions, and CTR using GSC, GA4, Semrush or Ahrefs.
• Competitor monitoring: Monitor competitor content and flag gaps or opportunities.
• ABM & lead gen: Support ABM and lead generation campaigns across email, web, and events.
• ICP maintenance: Help maintain ICP and target account lists using firmographic data.
• Lead scoring: Update lead scoring in HubSpot and monitor distribution.
• Campaign reporting: Assist with pipeline and funnel reporting and data hygiene in HubSpot-Salesforce.

Skills

B2B marketing

ABM fundamentals

Analytics

Cross-functional collaboration

Written communication

Tools

HubSpot

Salesforce

Google Search Console

GA4

Semrush

Ahrefs

Job description

3-GIS is seeking a Growth Marketing Specialist to shape messaging for technical buyers and drive pipeline through content-led SEO, ABM, and lead generation in HubSpot and Salesforce.

You will craft content that surfaces in AI answer engines, refine ICPs, track KPI performance, and collaborate with content, sales, and design to improve visibility and demand.

This role requires 3–4 years of B2B marketing, strong analytics, and clear written communication.