Growth Marketing Specialist

Academic Partnerships; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

An established industry player seeks a Growth Marketing Specialist to drive digital marketing initiatives for online academic programs. This role involves managing paid search and social media campaigns, optimizing performance through data analysis, and collaborating with internal teams to achieve strategic goals. Ideal for a detail-oriented individual with a passion for education and digital marketing, this position offers a dynamic work environment focused on continuous learning and professional growth. Join a mission-driven organization dedicated to expanding access to quality education for all students.

Benefits

18 days PTO + Winter Shutdown

12 designated holidays + 1 floating holiday

Medical - four options

Vision

Life & Disability (company paid)

Flexible Spending Account & Health Savings Account

Retirement plan with company match

Maternity / Paternity / Parental Leave (company paid)

Wellness program

Tuition Reimbursement for employees and dependents

Qualifications

• 1-2 years of work experience in digital marketing or related field.
• Strong verbal and written communication skills with a passion for learning.

Responsibilities

• Manage paid search and social marketing for multiple college accounts.
• Analyze marketing performance and optimize campaigns based on data.

Skills

Digital Marketing

Paid Search Management

Data Analysis

Communication Skills

Ad Copywriting

Education

Bachelor's Degree in Digital Media

Bachelor's Degree in Marketing

Tools

Google Search Ads 360

Salesforce CRM

Microsoft Office (Excel, Word, PowerPoint)

Job description

flexible benefit account, parental leave, tuition reimbursement, retirement plan, remote work

United States

May 05, 2025

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performancethrough data-driven strategies. The team focuses onbranding, demand generation, conversion optimization, and customer acquisitionacross multiple digital channels. Key functions within the department include:

Digital & Paid Media Marketing

Lead Generation & Conversion Optimization

Brand & Creative Strategy, Execution & Optimization

Marketing Analytics & Performance Optimization

Cross-functional Collaboration

Job Summary

The Growth Marketing Specialist manages all Paid Search, Paid Social and Programmatic activities for a portfolio of college/university online programs on the Google, Microsoft/Bing , Facebook /Instagram , and LinkedIn advertising platforms . Responsibilities include keyword creation (discovery and expansion), creation and editing of ad copy, sourcing of creative images and videos , trafficking landing pages, review and analysis of landing page performance metrics, budget management, and overall optimization of campaigns. They are tasked with ensuring alignment with strategic goals. They analyze marketing performance and collaborate with internal team s.

This position requires adata-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.

Key Duties and Responsibilities

Manage the day-to-day paid search, paid social and programmatic marketing activities for 4-6 college/university accounts across multiple search engines (Google & Bing) and social media platforms (Facebook & LinkedIn), including the campaign planning, implementation, budget management, performance review, and overall optimization.

Monitor and report on the effectiveness of paid marketing campaigns while frequently maintaining and providing clear communication to internal stakeholders. Ensure that accounts meet their cost-per-lead (CPL) and ROAS (return on ad spend) goals.

Develop compelling ad copy that is consistent with the school's brand messaging and guidelines.

Proactively identify fact-based trends and opportunities for expansion within the paid marketing campaigns.

Demonstrate proficient use of Google Search Ads 360 (SA360) and Salesforce CRM to solve analytical issues and deep dive into account performance.

Perform downstream analysis to understand the long-term impact (student applications and enrollments) of paid marketing campaigns. Adjust campaigns as a result of this analysis and communicate said adjustments to internal stakeholders.

Collaborate with teammates on a daily basis. Strive for continuous learning and personal development.

Additional Position Responsibilities

Perform in accordance with Risepoint Policies

Perform other duties as assigned

QUALIFICATIONS

Bachelor's Degree - Degree in digital media, marketing, communications or related field preferred.

1-2 years of work experience. Internal Risepoint candidates will be considered. External education experience or internal Risepoint experience of any kind can qualify.

Google Search & Display Certified
Highly personable, with strong verbal and written communication skills

Interest and enthusiasm for the Higher Education industry and passion for learning and continual development

Digitally savvy, with specific proficiency in Microsoft Office: Excel, Word and PowerPoint

Excellent organization and attention to detail skills

Commitment to integrity, strong work ethic and positive attitude

Ability to work autonomously and meet deadlines without constant supervision

Ability and desire to onboard, train and work full-time in a 100% remote work environment

Risepoint is an equal opportunity employer . We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

• 18 days PTO + Winter Shutdown
• 12 designated holidays + 1 floating holiday
• Medical - four options
• Vision
• Life & Disability (company paid)
• Flexible Spending Account & Health Savings Account
• Retirement plan with company match
• Maternity / Paternity / Parental Leave (company paid)
• Wellness program
• Alternative medicine options
• Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

• Continuous Professional and Leadership Development Programs
• Tuition Reimbursement for employees and their dependents
• Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

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