Growth Marketing Specialist

Piping Technology & Products; Houston (TX); On-site; USD 75,000 - 110,000; Full time

Job summary

Piping Technology & Products, based in Houston, TX, is seeking a Growth Marketing Specialist to drive demand generation, SEO, and lead quality in a hands-on, data-driven role.

You will collaborate with marketing, sales, and product teams to turn technical products into measurable campaigns, optimize conversions, and report on performance using HubSpot and Google Analytics.

Qualifications

• 3+ years in growth, digital or demand-gen in B2B
• Experience across SEO, content, email, and analytics
• Strong spreadsheet and measurement skills
• Experience with HubSpot or similar CRM/marketing automation
• Ability to turn data into tests and actions
• Excellent writing and cross-functional communication

Responsibilities

• Own and improve SEO programs with keyword research and on-page optimization.
• Evaluate AI-influenced search opportunities and measure results.
• Identify conversion opportunities across pages and forms.
• Plan and execute campaigns across content, email, social, and enablement.
• Build, document, and improve lead-capture and routing in HubSpot.
• Maintain clean CRM and data hygiene across platforms.
• Track performance with Google Analytics, HubSpot, and spreadsheets.
• Turn data into actionable recommendations and tests.
• Manage projects in Trello and communicate risks early.
• Collaborate with sales and technical teams to support revenue efforts.
• Evaluate tools and processes to improve efficiency.
• Maintain campaign docs, dashboards, and operating procedures.
• Attend trade shows and industry events to build brand awareness.

Skills

Growth marketing

SEO

Content marketing

Email marketing

Analytics

CRM

Project management

Cross-functional comms

Tools

HubSpot

Google Analytics

SEMrush

CMS tools

Workflow automation

Job description

Description

Growth Marketing Specialist

Position Title: Growth Marketing Specialist

Location: Houston, TX 77051 (On-Site)

Department: Marketing

Reports To: Director of Marketing or Interim Head of Marketing — To Be Confirmed

Employment: Full-Time, Salaried

About Piping Technology & Products (PT&P)

Founded in 1978 and based in Houston, TX, PT&P is a leading manufacturer of engineered pipe supports and other piping system products used in power, refining, chemical, and related industries. We’re known for fast turnaround, reliable quality, and a strong commitment to helping our customers keep critical infrastructure running. With a wide range of in-house capabilities, PT&P continues to grow while staying focused on innovation, service, and long-term partnerships. Join our team and help deliver solutions that keep critical infrastructure running safely and efficiently.

Position Summary

Piping Technology & Products, Inc. is looking for a data-informed, hands-on growth marketer to increase qualified website traffic, inbound leads, and requests for quotation (RFQs) in a B2B manufacturing environment. This role combines demand generation, SEO, conversion optimization, content and campaign execution, marketing technology, and performance reporting.

You will work across marketing, sales, and internal subject-matter teams to turn technical products and customer needs into measurable marketing programs. The right person is comfortable moving between strategy and execution: identifying an opportunity, building a test or campaign, measuring the result, and improving the process.

What You Will Do

• Own and improve SEO programs, including keyword research, on-page and technical optimization, content opportunities, internal linking, and ethical link-development practices.
• Evaluate opportunities to improve visibility in AI-influenced search and answer experiences; establish practical tests and measurement rather than treating AEO/GEO as a checkbox.
• Identify conversion opportunities across priority web pages and forms, and improve the path from visitor to qualified inquiry/RFQ.
• Plan and execute campaigns across content, email, social, and sales enablement in coordination with internal stakeholders.
• Build, document, and improve lead-capture, routing, nurturing, and follow-up workflows using approved marketing tools such as HubSpot.
• Maintain sound CRM and marketing-data practices, including imports, list management, deduplication, segmentation, field governance, and documentation.
• Track website, campaign, lead, conversion, and pipeline-related performance using Google Analytics, HubSpot, spreadsheets, and other tools.
• Turn performance data into clear recommendations, tests, and priorities.
• Manage projects, dependencies, and deadlines in Trello; communicate status and risks early.
• Partner with sales and technical/internal teams to gather product knowledge, validate messaging, and support revenue-producing initiatives.
• Research and recommend tools or process improvements that increase marketing efficiency and data quality.
• Maintain reusable campaign documentation, dashboards, and operating procedures.
• Attend trade shows and industry events to support brand awareness, build industry relationships, and generate qualified leads.

Key Metrics of Success

• Growth in qualified organic traffic and search visibility.
• Improvement in conversion rates and the quality/volume of inbound leads and RFQs.
• Reliable campaign and funnel reporting that supports decisions.
• Clean, well-structured CRM and marketing data.
• Faster, more consistent campaign execution and follow-up.
• Development of deep expertise in one or more growth areas.

Qualifications

• 3+ years of hands-on experience in growth, digital, demand-generation, marketing operations, or a related role; B2B, industrial, manufacturing, or technical-product experience is a plus.
• Demonstrated experience executing across several digital-marketing areas, such as SEO, content, email, lifecycle/CRM, conversion optimization, analytics, or paid/organic acquisition.
• Strong working knowledge of spreadsheets (Excel or Google Sheets) and marketing measurement.
• Experience with some combination of HubSpot or another CRM/marketing-automation platform, Google Analytics, SEO tools such as SEMrush, website/CMS tools, and workflow automation.
• Ability to interpret data, form a clear hypothesis, execute a test or improvement, and explain the result.
• Strong writing, organization, project-management, and cross-functional communication skills.
• Self-directed, curious, detail-oriented, and comfortable in a hands‑on environment.

Preferred Qualifications

• Experience with B2B lead generation, RFQ or complex buying journeys, or technical/manufacturing marketing.
• Familiarity with paid acquisition, attribution, landing-page testing, marketing dashboards, or sales enablement.
• Experience translating technical information into useful customer-facing content.
• Familiarity with AI-search optimization concepts, with a disciplined measurement mindset.

Why Join Us

• Direct opportunity to influence website performance, inbound demand, and marketing operations.
• Broad exposure to a B2B manufacturing business and its products, customers, and internal teams.
• Opportunity to take ownership of meaningful growth programs and build expertise over time.
• Collaborative, fast-paced, hands‑on work environment.