Growth Marketing Specialist

Texas Coffee School; Arlington (TX); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Texas Coffee School is seeking a Growth Marketing Specialist to own demand generation and alumni engagement from our Arlington, TX campus. The role emphasizes organic social delivery, short‑form video, community building, and revenue‑driven content.

You will create, publish, and optimize campaigns across channels, then extend impact by building an alumni program and a referral engine. This hybrid full‑time role grows with proven results and hands‑on execution.

Qualifications

• 3 to 6 years of hands‑on marketing experience across multiple channels.
• Portfolio showing organic social content and short‑form video you’ve personally created.
• Experience developing and executing social media strategies, managing community engagement, and using data to improve performance.
• A track record of marketing work that contributed to measurable business results. You can explain what you created, how it performed, and what you learned.
• Strong writing, design, and brand judgment, with the ability to create content that converts, not just communicate.
• Hands‑on experience building and executing email campaigns.
• Strong analytical skills, including Google Analytics, email and social reporting, and conversion data.
• Systems thinking. You can recognize opportunities to build customer relationships and generate revenue beyond an initial purchase.
• Self‑directed, organized, and comfortable taking ownership without constant oversight.
• Coffee industry experience and paid search experience are strong pluses.

Responsibilities

• Own organic social media strategy and execution, creating content that builds awareness, engages our audience, and drives qualified interest in our classes.
• Personally plan, shoot, edit, and publish short‑form video and other social content, using performance data to guide what you create next.
• Manage community engagement, building relationships with prospective students, current students, and alumni.
• Help drive enrollment strategy across channels and improve the funnel from first touch through registration.
• Build and run email campaigns, including copywriting, segmentation, automation, and performance analysis.
• Support SEO and website content that drives organic traffic and registrations.
• Collaborate with our external paid media partner on strategy, messaging, targeting, and performance.
• Identify and test new demand generation opportunities while protecting and evolving our brand.
• Build a structured system for engaging alumni at every stage, from pre‑opening through established business owner.
• Identify what graduates need and would pay for, creating valuable content, outreach, and offers that keep them connected to Texas Coffee School.
• Launch a referral program that turns successful graduates into a source of qualified leads.

Skills

Marketing strategy

Content creation

Social media management

Video production

Email marketing

Analytics

Tools

Google Analytics

Email platforms

Job description

Growth Marketing Specialist | Arlington, Texas | Full-Time | Hybrid

YOU’VE BEEN THE ONE DOING THE WORK.

NOW OWN THE OUTCOME.

You’ve built campaigns that generated revenue, not just impressions. You’ve made social content that performed, written emails people actually opened, and figured out where marketing funnels leaked. You’ve done it with limited resources because that’s how it works at your company. Yet the role you’re in doesn’t match what you’re capable of. Maybe you’re pitching ideas to people who don’t understand them, or taking orders on work you aren’t proud of. You want ownership, not tasks. You want to see the direct line between what you create and what the business earns.

At Texas Coffee School, you’ll focus on two priorities. The first is demand generation, filling more seats in our flagship 3-Day Coffee Business Master Class®, with a strong emphasis on organic social media strategy, short‑form video, and community engagement. You’ll turn compelling stories into content that builds trust and drives enrollment, supported by email campaigns and funnel improvements. The second is building an alumni engagement program that creates lasting relationships, referrals, and new revenue opportunities.

You’ll work alongside our external marketing partners, bringing your own strategy, creative thinking, and hands‑on execution to the table. As you prove yourself, the role grows into broader ownership of the marketing function.

WHY THIS ROLE MATTERS

Texas Coffee School is the nationally recognized leader in coffee business education. Since 2010, more than 750 coffee shops across all 50 states have opened as a direct result of our training. We have a growing alumni base, a flagship product many graduates call "life‑changing," and significant room to grow. Every class you help fill puts someone on the path to building a business that changes their life and the community they serve.

SCHEDULE

Monday through Friday, hybrid. You’ll typically work from home on Mondays and on‑site at our Arlington facility Tuesday through Friday. Occasionally, you’ll work a weekend day to capture live class content, with a weekday off in exchange. You’ll still work no more than five days per week, and hours rarely exceed 40.

JOB RESPONSIBILITIES

Demand Generation

• Own organic social media strategy and execution, creating content that builds awareness, engages our audience, and drives qualified interest in our classes
• Personally plan, shoot, edit, and publish short‑form video and other social content, using performance data to guide what you create next
• Manage community engagement, building relationships with prospective students, current students, and alumni
• Help drive enrollment strategy across channels and improve the funnel from first touch through registration
• Build and run email campaigns, including copywriting, segmentation, automation, and performance analysis
• Support SEO and website content that drives organic traffic and registrations
• Collaborate with our external paid media partner on strategy, messaging, targeting, and performance
• Identify and test new demand generation opportunities while protecting and evolving our brand

Alumni Engagement and Lifetime Value

• Build a structured system for engaging alumni at every stage, from pre‑opening through established business owner
• Identify what graduates need and would pay for, creating valuable content, outreach, and offers that keep them connected to Texas Coffee School
• Launch a referral program that turns successful graduates into a source of qualified leads

QUALIFICATIONS

• 3 to 6 years of hands‑on marketing experience across multiple channels, personally creating and executing the work rather than managing others who do
• Strong creative instincts and a portfolio of work you’ve personally created, including organic social content and short‑form video you’ve shot and edited
• Experience developing and executing social media strategies, managing community engagement, and using data to improve performance
• A track record of marketing work that contributed to measurable business results. You can explain what you created, how it performed, and what you learned
• Strong writing, design, and brand judgment, with the ability to create content that converts, not just communicate
• Hands‑on experience building and executing email campaigns
• Strong analytical skills, including Google Analytics, email and social reporting, and conversion data
• Systems thinking. You can recognize opportunities to build customer relationships and generate revenue beyond an initial purchase
• Self‑directed, organized, and comfortable taking ownership without constant oversight
• Coffee industry experience and paid search experience are strong pluses