Growth Marketing Principal - Rider Acquisition & Lifecycle

Remix; New York (NY); On-site; USD 125,000 - 160,000; Full time

Benefits offered by this job

Free medical plans

401K matching

Catered lunch on Wednesdays

Job summary

Via is seeking a Consumer Growth Marketing Principal in the United States to design programs and campaigns that connect riders to our transportation services across the United States and beyond. You will oversee a variety of strategic marketing tactics, from paid social and out-of-home to lifecycle communications.

You will have the opportunity to shape initiatives from initial ideation to execution and measurement, meaningfully improving transportation outcomes for our partners and the local

Qualifications

• Minimum of 6+ years in growth marketing with ability to turn data into actionable insights.
• Customer-centric storytelling and exceptional written/interpersonal communication.
• Ownership mindset with proactive, fast-paced execution.

Responsibilities

• Build end-to-end lifecycle programs based on market research for targeted segments.
• Launch and optimize multi-channel marketing initiatives with cross-team collaboration.
• Drive rider growth through experimentation and new initiatives.
• Perform rigorous funnel analysis to improve signup and loyalty.
• Scale community-specific programs with replicable playbooks for similar markets.
• Manage data reporting and dashboards to communicate strategies and insights.

Skills

Growth marketing

Data-driven decisions

Storytelling

Analytical thinking

Job description

Via is seeking a Consumer Growth Marketing Principal in the United States to design programs and campaigns that connect riders to our transportation services across the United States and beyond. You will oversee a variety of strategic marketing tactics, from paid social and out-of-home to lifecycle communications.

You will have the opportunity to shape initiatives from initial ideation to execution and measurement, meaningfully improving transportation outcomes for our partners and the local