Growth Marketing Associate — Rider Growth & Campaigns

Via; New York (NY); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Free medical plans

401K matching

Catered lunch on Wednesdays

Job summary

Via in New York seeks a Consumer Growth Marketing Associate to design programs and campaigns that connect riders to our mobility services across the United States. You will lead multi-channel initiatives from ideation to measurement with internal and partner teams.

You will build end-to-end lifecycle programs based on market research, run funnel analyses, and scale local tactics with repeatable playbooks to improve acquisition and retention.

Qualifications

• 0–2 years of experience with growth marketing and turning data into actionable insights.
• Customer-centric storyteller with strong written and interpersonal skills.
• Proactive and ownership-driven in a fast-paced environment.
• Analytical and data-oriented with a drive to develop quantitative skills.

Responsibilities

• Build end-to-end lifecycle programs based on market research and tailor to customer segments.
• Launch and optimize multi-channel marketing initiatives across internal and partner teams.
• Drive rider growth through experimentation and improve acquisition and retention playbooks.
• Conduct funnel analyses to identify opportunities from signup to loyalty.
• Scale local programs with replicable processes for similar markets.
• Manage data reporting and dashboards to communicate insights.

Skills

Growth marketing

Data analysis

Audience segmentation

Storytelling

Job description

Via in New York seeks a Consumer Growth Marketing Associate to design programs and campaigns that connect riders to our mobility services across the United States. You will lead multi-channel initiatives from ideation to measurement with internal and partner teams.

You will build end-to-end lifecycle programs based on market research, run funnel analyses, and scale local tactics with repeatable playbooks to improve acquisition and retention.