Global Performance Marketing Lead — Rider Growth

Remix; New York (NY); On-site; USD 125,000 - 160,000; Full time

Benefits offered by this job

Free medical plans

401K matching

Catered lunch on Wednesdays

Job summary

Via seeks a Performance Marketing Principal to own global rider acquisition and the marketing budget for transportation services, covering existing offerings and new launches. You will design programs, campaigns, and outreach strategies, using data and experimentation to optimize spend across channels for maximal ridership at efficient cost.

You will lead multi-market budgeting, lifecycle campaigns, and rigorous funnel analysis, collaborating with local teams to tailor paid strategies to market

Qualifications

• Minimum of 6+ years of experience with significant experience managing and optimizing marketing budgets.
• Hands-on experience with Meta Ads, Google Ads, and programmatic platforms; bonus for OOH or direct mail in local/geo-targeted contexts.
• Strong analytical skills - comfortable in SQL, Excel/Sheets, and BI tools.
• Track record of scaling marketing programs across multiple markets or geographies simultaneously.
• Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences.
• Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact.
• Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment.

Responsibilities

• Own and optimize a multi-market budget across channels (paid social, display, OOH etc.), driving efficient rider acquisition at target CAC
• Build and manage lifecycle programs and performance marketing campaigns end-to-end: audience strategy, creative briefing, launch, A/B testing, and iterative optimization
• Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks
• Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty
• Scale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar markets.
• Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders
• Collaborate with local market teams to tailor paid strategies to market-specific dynamics

Job description

Via seeks a Performance Marketing Principal to own global rider acquisition and the marketing budget for transportation services, covering existing offerings and new launches. You will design programs, campaigns, and outreach strategies, using data and experimentation to optimize spend across channels for maximal ridership at efficient cost.

You will lead multi-market budgeting, lifecycle campaigns, and rigorous funnel analysis, collaborating with local teams to tailor paid strategies to market