Global Rider Growth & Insights Leader

Remix; New York (NY); On-site; USD 200,000 - 275,000; Full time

Benefits offered by this job

Free medical plans

401K matching

Catered lunch on Wednesdays

Job summary

Via is seeking a VP of Consumer Growth Marketing (Rider Growth) to propel public transit into the preferred mobility choice worldwide. You will lead a global marketing team, shaping lifecycle strategy from awareness to loyalty and directly influencing revenue performance across markets including expansion efforts for Citymapper.

You will oversee Rider Growth and Rider Insights, guide multi-channel acquisition, and partner with cities, transit agencies, and corporations to tailor strategies.

Qualifications

• 10+ years of consumer marketing experience with lifecycle strategy.
• Deep expertise in marketing technology, multi-channel attribution, data visualization, and segmentation.
• Comprehensive channel expertise across digital and offline media with continuous testing.
• Customer oriented with understanding of what works and why.

Responsibilities

• Lead Rider Growth and Rider Insights functions globally.
• Optimize user acquisition, deepen market segmentation, and enhance targeting across demographics.
• Oversee global research methodologies including surveys, focus groups, and on-site field research.
• Architect growth-focused MarTech stack and data infrastructure, and optimize attribution modeling.
• Partner with buyers (cities, transit agencies, and corporations) to design localized marketing strategies.
• Drive lifecycle testing and build dashboards to evaluate quarterly OKR progression.
• Serve on Marketing Leadership team and mentor direct reports.

Skills

Leadership

MarTech strategy

Attribution modeling

Customer segmentation

Cross-functional collaboration

Lifecycle marketing

Data visualization

Job description

Via is seeking a VP of Consumer Growth Marketing (Rider Growth) to propel public transit into the preferred mobility choice worldwide. You will lead a global marketing team, shaping lifecycle strategy from awareness to loyalty and directly influencing revenue performance across markets including expansion efforts for Citymapper.

You will oversee Rider Growth and Rider Insights, guide multi-channel acquisition, and partner with cities, transit agencies, and corporations to tailor strategies.