Growth Marketing Associate: Data-Driven Rider Growth

Remix; New York (NY); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Free medical plans

401K matching

Catered lunch on Wednesdays

Job summary

Via is seeking a Consumer Growth Marketing Associate to design programs and campaigns that connect riders to transportation services across the United States and beyond. You will oversee tactics from ideation to execution and measurement, aiming to improve transportation outcomes for partners and local communities.

Role focuses on building lifecycle programs, launching multi-channel initiatives, and driving growth through data-driven insights.

Qualifications

• 0–2 years of experience in growth marketing.
• Strong written and verbal communication skills; ability to explain complex ideas to diverse audiences.
• Analytical, data-driven mindset with ownership and initiative.
• Proactive, problem-solver with a fast-paced, independent work style.
• Customer-centric storyteller capable of translating data into insights.

Responsibilities

• Build end-to-end lifecycle programs based on market research and tailor to customer segments.
• Launch and optimize multi-channel marketing initiatives across paid social, OOH, and lifecycle communications.
• Drive rider growth through experimentation and testing of new initiatives.
• Conduct funnel analysis to identify opportunities from signup to long-term loyalty.
• Scale community-specific programs with replicable processes for similar markets.
• Manage data reporting and dashboards to communicate clear strategies and insights.

Skills

Growth marketing

Data analysis

Communication

Job description

Via is seeking a Consumer Growth Marketing Associate to design programs and campaigns that connect riders to transportation services across the United States and beyond. You will oversee tactics from ideation to execution and measurement, aiming to improve transportation outcomes for partners and local communities.

Role focuses on building lifecycle programs, launching multi-channel initiatives, and driving growth through data-driven insights.