Growth Marketeer

Optimile; Ghent (KY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible work setup (50% remote)

Room for experimenting and learning

Impactful work

Job summary

A dynamic tech company in Kentucky is seeking a Growth & Marketing Operations Manager to oversee marketing automation, data analytics, and performance marketing. The ideal candidate will have over 4 years of experience in B2B SaaS marketing, focusing on building scalable systems and driving sustainable growth. Key responsibilities include managing performance marketing campaigns, optimizing lead management flows, and ensuring high data quality. Flexible work setup with 50% remote work opportunities is offered.

Qualifications

• 4+ years of experience in B2B SaaS marketing with a focus on automation and demand generation.
• Skilled in marketing automation tools and understand CRM logic.
• Comfortable with tracking pixels, UTM parameters, APIs.

Responsibilities

• Optimize the full funnel through continuous testing from ads to landing pages.
• Manage and scale performance marketing campaigns with a focus on lead quality.
• Take ownership of MarTech architecture and improve it.
• Execute product updates, newsletters and customer communications.

Skills

B2B SaaS marketing

Marketing automation tools

Analytics

Performance marketing

Tools

HubSpot

Zapier

Job description

Overview

Help us build our growth engine 🚀

At Optimile & Mobiflow, we’re looking for a Growth & Marketing Operations Manager who goes beyond running campaigns and takes ownership of building and scaling our entire revenue engine.

You are the bridge between marketing strategy and technical execution, combining automation, data and performance marketing to drive sustainable growth. You’ll own our MarTech stack, digital acquisition channels and lifecycle automation, with the freedom to experiment, optimize and scale (locally and internationally).

Why join Optimile & Mobiflow?

• High ownership & impact — your work directly fuels our growth.


• Flexible work setup, with 50% remote working.


• An ambitious, international environment focused on innovation and quality.


• Plenty of room to experiment, learn and grow your career.

What you’ll be doing

Growth & Demand Generation

• Optimize the full funnel through continuous testing, from ads to landing pages and conversion flows.


• Manage and scale performance marketing campaigns (SEA, social, review platforms) with a strong focus on lead quality and ROI.


• Partner with the Head of Marketing to execute our international go-to-market strategy.

Marketing Operations & Tech Stack

• Take ownership of our MarTech architecture and continuously improve it.


• Design smart lead management flows: scoring, routing and seamless handover from Marketing to Sales.


• Own our websites: content updates, landing pages, tracking setup and conversion optimization.

Lifecycle & Marketing Automation

• Execute product updates, newsletters and critical customer communications.


• Maintain high data quality through segmentation, enrichment and compliance.


• Build automated nurture and drip campaigns tailored to persona and buying stage.

Data, Analytics & Insights

• Build and maintain clear performance dashboards, our single source of truth across channels and countries.


• Analyze attribution to understand which touchpoints truly drive revenue and growth.

Who you are

• You have 4+ years of experience in B2B SaaS marketing, with a strong focus on automation and demand generation.


• You’re highly skilled in marketing automation tools (HubSpot or similar) and deeply understand CRM logic.


• You’re comfortable with tracking pixels, UTM parameters, APIs and tools like Zapier.


• You’re analytical, curious and always looking for the “why” behind the numbers.


• You’re execution-driven and love building scalable systems from the ground up.

Sounds like your next challenge?

Let’s talk.