Growth Marketing Manager, Social & Paid Growth

Landing; Birmingham (AL); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life and AD&D

Disability insurance

Mental health support

Pet-friendly

Commuter benefits

FSA or HSA

Job summary

Landing, headquartered in Birmingham, seeks a social-growth leader to own our paid social program and craft the voice across platforms. You will control the paid budget, test platforms, and scale what drives booked reservations, while shaping organic social to test ideas and build scalable creative.

You’ll report to the Senior Director of Performance Marketing, have creative freedom, and run cycles with rigorous measurement to prove incremental impact over time.

Qualifications

• 3+ years running paid social with real budget authority
• Ability to write copy and create post content from concept to post
• Organic social instincts and ability to grow audience
• Understand incrementality and ROAS beyond last-click
• Strong numerical and budget-defending skills
• AI-native approach to using AI in daily workflow
• Volume over polish mindset and fast learning ability
• Must be able to work daily from Birmingham headquarters

Responsibilities

• Own paid social across Meta, TikTok, Reddit, YouTube with full budget authority
• Develop organic social as a growth channel and identify test ideas
• Create and direct ads and post content; bring ideas to life without waiting on designers
• Lead testing of audiences, hooks, formats, and landing pages with weekly results
• Prepare owner-facing content for multifamily owners and asset managers
• Manage time with ~70% focused on paid social and 30% on organic/owner content

Skills

Paid social management

Budget ownership

Copywriting

Analytics

AI tooling

Growth marketing

Cross-platform advertising

Learning agility

Tools

Meta Ads Manager

TikTok Ads

Reddit Ads

YouTube Ads

Job description

Landing, headquartered in Birmingham, seeks a social-growth leader to own our paid social program and craft the voice across platforms. You will control the paid budget, test platforms, and scale what drives booked reservations, while shaping organic social to test ideas and build scalable creative.

You’ll report to the Senior Director of Performance Marketing, have creative freedom, and run cycles with rigorous measurement to prove incremental impact over time.