Growth Marketing Manager – Quality Tools & QMT

LGC Group

Minnesota

On-site

USD 100,000 - 140,000

Full time

14 days+

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Job summary

LGC Group is seeking a Growth Marketing Manager to develop demand-generation programs for its SeraCare QMT portfolio. You will own multi-channel campaigns and ABM strategies to attract new customers and expand existing relationships with cross-sell opportunities.

The role focuses on clinical laboratories, IVD manufacturers, and diagnostic partners, with a strong emphasis on lifecycle marketing, content journeys, and performance analytics. East Coast U.S.-based with some travel expected.

Qualifications

Experience in B2B marketing within life sciences, clinical diagnostics, or regulated markets.
Proven ability to plan and execute integrated demand-generation campaigns with ABM and sales enablement.
Ability to translate complex scientific concepts into clear, compelling messaging for diverse stakeholders.
Experience optimizing product discovery, content journeys, and conversion paths across channels.

Responsibilities

Develop and execute integrated marketing campaigns across digital, email, content, web, social, and events to generate demand for SeraCare and QMT products.
Own full-funnel campaigns including nurture streams and cross-sell initiatives across strategic accounts.
Lead ABM and demand-gen strategy, collaborating with Product, Sales, and Marketing to align messaging and measures.
Plan launches and portfolio initiatives with tailored go-to-market plans and field enablement content.
Monitor campaign performance and translate insights into actionable improvements.