Confluent - Product Manager, Growth Marketer

IBM; United States; Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Healthcare benefits

Paid time off

AI-driven learning platform

Job summary

Confluent, an IBM company, is seeking a Growth Marketing Manager to own the growth and expansion journey for a product-led, multi-product environment. You will define strategies, run experiments, and onboard customers across onboarding, activation, and adoption.

You’ll collaborate with Product, Marketing, and Data Science to build segmentation, personalized journeys, and scalable campaigns that accelerate product adoption and expansion across customers.

Qualifications

• 4+ years of experience marketing to a technical or developer audience is strongly preferred; especially in growth marketing, lifecycle, product-led growth, or related B2B SaaS marketing.
• Strong written communication: you can translate technical product value into a clear, credible message for a technical user.
• Demonstrated growth marketing craft: you’ve found a growth opportunity, formed a hypothesis, shipped an experiment, measured the result, and scaled or stopped the program based on evidence.
• Experience owning lifecycle programs across onboarding, activation, adoption, re-engagement, or reactivation, with segmentation, behavioral triggers, customer journeys, and a lifecycle or marketing-automation platform.
• Understanding of usage-based growth, multi-product adoption, expansion, cross-sell, attach, or other ways customers grow after initial conversion.
• Comfortable defining strategy and partnering with Marketing Operations to build and ship programs; you stay close enough to execution to write strong briefs, QA the experience, and decide from the results.
• Track record working across Product, Data Science, Product Marketing, Sales, Customer Success, and Marketing Operations where ownership is distributed.
• Hands-on with AI in your own work, and curious about how it can create value for customers and for the team.

Responsibilities

• Own growth and expansion concepts within growth marketing, including email and nurture programs, across onboarding, activation, adoption, re-engagement, and reactivation.
• Own expansion campaigns that drive multi-product adoption: help existing customers adopt additional products, deepen usage across the platform, and grow their footprint.
• Build segmentation and personalization from product usage, account context, and lifecycle stage, working with Product, Marketing, and Data Science.
• Run a prioritized experimentation roadmap: form hypotheses, define test designs and success metrics, interpret results, and decide what to scale, stop, or change.
• Work with Product so lifecycle communications and in-product experiences feel like one customer journey.
• Explore with Product how AI can create new value for customers using Confluent, and use AI to speed up research, analysis, and program execution.
• Build reusable playbooks, measurement standards, and operating processes for lifecycle and expansion marketing.
• Where it makes sense, partner with Developer Relations, Community, and Education to drive further product adoption

Skills

Growth marketing

Lifecycle marketing

B2B SaaS marketing

Strong written communication

Experimentation

Cross-functional collaboration

AI in marketing

Education

Bachelor's Degree

Master's Degree

Tools

Marketo

Amplitude

Marketing automation

Job description

Introduction

Confluent, an IBM company, is pioneering a new category of data infrastructure: a cloud-native data streaming platform that connects and processes data in real time across applications, databases, and systems. As part of IBM Software, we share a commitment to innovation,

curiosity, and continuous learning. We believe diverse perspectives and authentic collaboration help us earn our customers’ love. We work as One Team across functions, assume positive intent, and aim to create an inclusive environment where everyone can do their best work and grow.

Your role and responsibilities

About the Role

At Confluent, growth continues beyond signup. We’re building a product-led growth engine that helps technical users reach first value, build sustained usage, adopt additional products, and connect with expert or sales-assisted support at the right moment.

We’re looking for a Growth Marketing Manager to own that growth and expansion journey. This individual-contributor role sits in Confluent’s R&D Product Department, so you’ll work with both fellow Growth Marketers and Growth Product Managers. You’ll define strategy, lead experimentation, and help customers onboard and adopt multiple products.

What you’ll do:

• Own growth & expansion concepts within growth marketing, including email and nurture programs, across onboarding, activation, adoption, re-engagement, and reactivation.
• Own expansion campaigns that drive multi-product adoption: help existing customers adopt additional products, deepen usage across the platform, and grow their footprint.
• Build segmentation and personalization from product usage, account context, and lifecycle stage, working with Product, Marketing, and Data Science.
• Run a prioritized experimentation roadmap: form hypotheses, define test designs and success metrics, interpret results, and decide what to scale, stop, or change.
• Work with Product so lifecycle communications and in-product experiences feel like one customer journey.
• Explore with Product how AI can create new value for customers using Confluent, and use AI to speed up research, analysis, and program execution.
• Build reusable playbooks, measurement standards, and operating processes for lifecycle and expansion marketing.
• Where it makes sense, partner with Developer Relations, Community, and Education to drive further product adoption

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

What we’re looking for:

• 4+ years of experience marketing to a technical or developer audience is strongly preferred; especially in growth marketing, lifecycle, product-led growth, or related B2B SaaS marketing
• Strong written communication: you can translate technical product value into a clear, credible message for a technical user.
• Demonstrated growth marketing craft: you’ve found a growth opportunity, formed a hypothesis, shipped an experiment, measured the result, and scaled or stopped the program based on evidence. You move from ambiguity to a clear hypothesis, a shipped
• test, and a decision.
• Experience owning lifecycle programs across onboarding, activation, adoption, re-engagement, or reactivation, with segmentation, behavioral triggers, customer journeys, and a lifecycle or marketing-automation platform.
• Understanding of usage-based growth, multi-product adoption, expansion, cross-sell, attach, or other ways customers grow after initial conversion.
• Comfortable defining strategy and partnering with Marketing Operations to build and ship programs; you stay close enough to execution to write strong briefs, QA the experience, and decide from the results.
• Track record working across Product, Data Science, Product Marketing, Sales, Customer Success, and Marketing Operations where ownership is distributed.
• Hands-on with AI in your own work, and curious about how it can create value for customers and for the team.

Preferred technical and professional experience

Nice to have:

• Experience in developer tools, cloud infrastructure, data platforms, databases, open source, or technical SaaS.
• Experience with product-qualified leads or accounts, product-qualified expansion, or usage-based sales motions.
• Experience with content marketing, or working with a content team.
• Familiarity with Marketo or an equivalent lifecycle platform, and with Amplitude or equivalent product analytics tools.

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
• We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.