Growth Marketing Manager, PPC & AI-Driven Campaigns

Hive Financial Systems; Atlanta (GA); On-site; USD 85,000 - 120,000; Full time

Job summary

Hive Financial Systems, an Atlanta-based fintech, seeks a hands-on Marketing Manager to own paid acquisition and customer marketing across lending portfolios. You will run PPC programs daily, manage budgets, and connect campaign data to loan outcomes while collaborating with Lead Gen, Underwriting, Data & Analytics, and Compliance teams.

You will design and test ads, landing pages, and emails, use AI tools to speed work, and ensure all content passes Compliance.

Qualifications

• 3–5 years of digital marketing experience.
• At least 2 years managing PPC campaigns hands-on.
• Strong knowledge of Google Ads, GA4, and conversion tracking; Google Ads certification preferred.
• Experience with email and SMS marketing platforms and lifecycle campaigns.
• Ability to build reports in Excel or a BI tool and explain numbers.

Responsibilities

• Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and paid social.
• Manage paid media budgets across portfolios to meet targets for CP funded loan and ROAS.
• Build and maintain tracking/attribution (GA4, UTMs, tag management).
• Partner with Lead Gen on channel performance and lead quality.
• Run email and SMS lifecycle campaigns (onboarding, reminders, remarketing).
• Use LLM tools to speed up campaign work and generate content with compliance review.
• Track brand appearance in AI-generated search results and adjust SEO/content strategy.
• Design and read A/B tests on ads, landing pages, and messages with clear recommendations.
• Work with Compliance to meet lending advertising rules.
• Produce weekly/monthly performance reporting for leadership.
• Manage agency/vendor relationships.

Skills

PPC management

Campaign optimization

Analytics & reporting

Strong writing

Data literacy

Lifecycle marketing

Education

Bachelor's degree in marketing or business (or equivalent)

Tools

Google Ads

GA4

Brevo

SlickText

Marketo

Job description

Hive Financial Systems, an Atlanta-based fintech, seeks a hands-on Marketing Manager to own paid acquisition and customer marketing across lending portfolios. You will run PPC programs daily, manage budgets, and connect campaign data to loan outcomes while collaborating with Lead Gen, Underwriting, Data & Analytics, and Compliance teams.

You will design and test ads, landing pages, and emails, use AI tools to speed work, and ensure all content passes Compliance.