Growth Marketing Manager - Paid Marketing

Hex; New York (NY); On-site; USD 150,000 - 205,000; Full time

Job summary

Hex is hiring its first dedicated performance marketer to own paid-attributed S1s and pipeline ARR from day one, with real budget and room to build, test, and move fast.

This execution role combines hands-on paid media management with building automated systems and documenting ROI-focused use cases to support a PLG/SLG strategy.

Qualifications

• 5–8 years in performance marketing with ownership of six- to seven-figure paid budgets.
• Hands-on experience running Google Ads, LinkedIn Ads, and Meta Ads with proficiency in each platform.
• Background at a B2B SaaS, developer tools, or data infrastructure company is preferred.

Responsibilities

• Own paid strategy and execution across Google Ads, LinkedIn Ads, Meta Ads, and emerging channels with budget pacing.
• Manage 7-8 figure annual budgets with focus on CAC, pipeline influence, and LTV by segment.
• Build automated performance marketing systems and document use cases for ROI.
• Run structured experiments across landing pages, audiences, and bidding strategies; capture learnings.
• Connect paid efforts to the full funnel and partner with product, lifecycle, and web teams.

Skills

Performance marketing

Experimentation

Budget management

Cross-channel advertising

Tools

Google Ads

LinkedIn Ads

Meta Ads

Clay

Zapier

HubSpot

APIs

Job description

AI is changing what's possible in growth marketing faster than most teams can keep up - and the gap between teams that embrace it and those that don't is widening fast. We're looking for a performance marketer who's building for the future, not sticking to playbooks from the past.

You'll be Hex's first dedicated performance hire. You'll take full ownership of paid-attributed S1s and pipeline ARR, with real budget from day one and room to build, test, and move fast.

This is an execution role with a systems-builder mandate. We want someone who runs structured experiments as a matter of habit, stays genuinely curious about what AI is doing to their craft, and is as energized by building the machine as by running it.

What you'll do

• Drive paid strategy and execution across Google Ads, LinkedIn Ads, Meta Ads, and emerging channels - keyword and audience strategy, bid management, creative iteration, and budget pacing
• Manage and optimize 7-8 figure annual paid budgets with rigor around CAC, pipeline influence, and LTV by segment
• Take clear ownership of paid-attributed S1s and pipeline ARR contribution, in close partnership with Demand Gen

Build the machine

• Build automated performance marketing systems - audience pipelines, creative testing frameworks, reporting infrastructure, and bid management - integrated into Hex's internal tools, repos, and agent harnesses
• Use Hex's own agentic features to build and document paid marketing use cases that drive meaningful ROI - and generate solutions stories the team can use with prospects
• Run structured experiments across landing pages, audiences, creative formats, and bidding strategies; document learnings in a way the team can compound on

Connect paid to the full funnel

• Drive top-of-funnel paid acquisition to fuel the PLG motion - partner with Growth Product, Lifecycle, and Web to connect paid signups to self-serve activation and checkouts
• Partner with Brand Design on creative strategy and feedback loops; bring data to every creative conversation
• Stay ahead of emerging channels and AI-native campaign tools - and bring concrete experiments before you're asked

What we're looking for

Experience

• 5-8 years in performance marketing, with direct ownership (not just oversight) of 6- and 7-figure paid budgets
• Hands-on experience running Google Ads, LinkedIn Ads, and Meta Ads - fluent in the nuances of each platform, not just their interfaces
• Background at a B2B SaaS, developer tools, or data infrastructure company preferred

Skills

• Experience building marketing automation and systems using tools like Clay, Zapier, HubSpot, and APIs
• Familiarity with both PLG and SLG funnels and how paid strategy differs across each
• Demonstrated use of AI tools - Claude, ChatGPT, Cursor, or similar - to meaningfully automate or accelerate your work. We want specific examples.
• Familiarity with Salesforce for CRM and pipeline attribution context (nice to have)

You might be a great fit if you…

• Don't wait for a brief to test a hypothesis, or permission to flag a problem
• Are as energized by building the infrastructure as by running the campaigns
• Want to actually use the product you're marketing - and find real ways to put it to work

What success looks like

Within 12 months:

• Paid channels have clear ownership of sourced S1s, pipeline ARR, and self-serve revenue contribution, with consistent reporting against targets
• An automated performance marketing system is in production - audience pipelines, creative testing, and reporting infrastructure built into Hex's own tooling
• Hex has documented, repeatable paid marketing use cases built on our own agentic platform - stories the GTM team actively uses with prospects

The on-target-earnings (base + variable) for this role is: $163,000 - $205,000.