Growth Marketing Manager

ButcherBox; Watertown (MA); On-site; USD 100,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Annual bonus

Unlimited PTO

Learning stipend

Lunch reimbursement

Fertility benefits

Job summary

ButcherBox is a mission-driven, B Corp-certified company headquartered in Boston seeking a Growth Marketing Manager to scale customer acquisition through paid media. The role sits at the intersection of creative, analytics, and performance marketing, owning major channels and developing high-performing paid creative roadmaps.

You’ll partner with Brand and agency teams, lead testing and optimization, manage creator amplification programs, and translate performance into actionable guidance for the

Qualifications

• 5+ years of experience in growth, performance, or digital marketing.
• Strong experience managing paid acquisition campaigns, particularly on Meta.
• Experience developing paid creative strategy and partnering with Brand, Creative, or agency teams to improve campaign performance.
• Strong understanding of paid creative best practices, with the ability to translate performance insights into actionable recommendations.
• Experience managing creator-led or whitelisted advertising programs.
• Strong analytical skills with experience using marketing analytics tools such as GA4, Amplitude, Looker, Tableau, or similar platforms.
• Strong communication and project management skills, with the ability to collaborate cross-functionally and manage multiple priorities.
• A curious, data-driven mindset with a passion for testing, learning, and continuous improvement.

Responsibilities

• Own the execution, performance and optimization of Meta, AppLovin, CTV, and emerging growth channel opportunities.
• Develop and evolve paid creative strategy by partnering with Brand, agency partners, and platform teams to identify winning concepts, messaging, and formats.
• Lead the day-to-day execution and optimization of our whitelisting / creator amplification program in partnership with the affiliate team, including creator selection, briefing, testing, and performance analysis.
• Manage day-to-day collaboration with paid media and creative agency partners, ensuring alignment on priorities, campaign execution, and performance opportunities.
• Build and execute testing plans across creative, audiences, bidding strategies, landing pages, and emerging channels.
• Monitor acquisition performance against key KPIs including CPA, LTV, conversion rate, and customer growth, sharing insights and recommendations with the Growth team.
• Stay current on paid media trends, platform updates, and emerging acquisition opportunities to identify new areas for testing and growth.

Skills

Growth marketing

Paid media

Creative strategy

Analytics

Creator marketing

Project management

Communication

Tools

GA4

Amplitude

Looker

Tableau

AppLovin

Job description

ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our fourth year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission!

ABOUT THE POSITION

We're looking for a Growth Marketing Manager with a passion for creative strategy and performance marketing to help scale customer acquisition across our paid media channels. This role is ideal for someone who thrives at the intersection of creative, analytics, and paid media—someone who enjoys developing high-performing creative, optimizing campaigns, and uncovering new growth opportunities through testing and experimentation.

You’ll own the execution and performance of major paid acquisition channels and emerging opportunities. A major focus of this role is developing a high-performing paid creative strategy. You’ll partner closely with Brand and agency teams to develop paid creative roadmaps and translate performance insights into creative direction through innovation and iteration.

Responsibilities:

• Own the execution, performance and optimization of Meta, AppLovin, CTV, and emerging growth channel opportunities.
• Develop and evolve paid creative strategy by partnering with Brand, agency partners, and platform teams to identify winning concepts, messaging, and formats.
• Lead the day-to-day execution and optimization of our whitelisting / creator amplification program in partnership with the affiliate team, including creator selection, briefing, testing, and performance analysis.
• Manage day-to-day collaboration with paid media and creative agency partners, ensuring alignment on priorities, campaign execution, and performance opportunities.
• Build and execute testing plans across creative, audiences, bidding strategies, landing pages, and emerging channels.
• Monitor acquisition performance against key KPIs including CPA, LTV, conversion rate, and customer growth, sharing insights and recommendations with the Growth team.
• Stay current on paid media trends, platform updates, and emerging acquisition opportunities to identify new areas for testing and growth.

What We're Looking For:

• 5+ years of experience in growth, performance, or digital marketing, ideally within a consumer or DTC business.
• Strong experience managing paid acquisition campaigns, particularly on Meta, with additional experience across platforms such as AppLovin or similar performance marketing channels.
• Experience developing paid creative strategy and partnering with Brand, Creative, or agency teams to improve campaign performance.
• Strong understanding of paid creative best practices, with the ability to translate performance insights into actionable recommendations.
• Experience managing creator-led or whitelisted advertising programs.
• Strong analytical skills with experience using marketing analytics tools such as GA4, Amplitude, Looker, Tableau, or similar platforms.
• Strong communication and project management skills, with the ability to collaborate cross-functionally and manage multiple priorities.
• A curious, data-driven mindset with a passion for testing, learning, and continuous improvement.

What We Offer

Our Values

We are a mission-driven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world.

• Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
• Financial: 401(k) with generous employer match
• Annual bonus based on company performance
• Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
• Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
• Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
• Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more

ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are happy provide reasonable accommodations during our hiring process.Please click here if you need to request an accommodation for your interview.

ButcherBox does not use artificial intelligence (AI) tools in any part of our hiring process. If you would like more information about how your data is processed, please contact us.