Growth Marketing Manager - Multifamily Real Estate

Think Advertising Jobs; Boca Raton (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

FCI Residential, part of Florida Crystals Corporation’s real estate division, seeks a Marketing Manager to partner with Regional and Property Management teams, assessing property-specific marketing needs and developing strategies to boost lead generation, occupancy, and leasing performance.

The role uses a data-driven approach to analyze lead activity, sources, conversion metrics, and market trends to translate insights into actionable, property-focused recommendations and measurable plans.

Qualifications

• Minimum 3–5 years in multifamily or real estate marketing.
• Experience with lead generation, lead management, and marketing performance data.
• Ability to translate data into actionable marketing recommendations.
• Strong communication and collaboration with cross-functional teams.

Responsibilities

• Partner with Regional Managers to assess property-specific goals, leasing challenges, and marketing needs.
• Proactively review lead counts, sources, quality, conversion metrics, and market trends to identify opportunities.
• Develop property-specific marketing strategies to increase lead volume, improve lead quality, and support occupancy and revenue goals.
• Collaborate with Marketing Director and teams to implement changes to websites, online tools, digital platforms, and other channels.
• Travel to FCI Residential properties as needed to support operations and campaigns.

Skills

Lead generation

CRM platforms

Data analysis

Digital marketing

SEO/SEM

Stakeholder management

Education

Bachelor’s degree in Marketing or related field

Tools

ILoveLeasing

Job description

FCI Residential, part of Florida Crystals Corporation’s real estate division, seeks a Marketing Manager to partner with Regional and Property Management teams, assessing property-specific marketing needs and developing strategies to boost lead generation, occupancy, and leasing performance.

The role uses a data-driven approach to analyze lead activity, sources, conversion metrics, and market trends to translate insights into actionable, property-focused recommendations and measurable plans.