Data-Driven Multifamily Marketing Manager

American Sugar Refining; Boca Raton (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

FCI Residential, part of Florida Crystals Corporation's real estate division, is seeking a Marketing Manager to partner with Regional and Property Management teams to optimize lead generation, occupancy, and leasing performance.

The role requires data-driven analysis of lead activity, sources, conversions, and market trends, with strong CRM and multifamily marketing knowledge. Travel to properties will be required.

Qualifications

• Minimum of 3–5 years of marketing experience, preferably within multifamily residential property management, real estate, or a related industry.
• Experience working with lead generation, lead management, CRM platforms, and marketing performance data.
• Experience partnering with operational teams and key stakeholders to develop and support marketing strategies.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred.

Responsibilities

• Partner with Regional Managers to assess property-specific goals, leasing challenges, market conditions, and marketing needs.
• Proactively review and analyze lead counts, lead sources, lead quality, conversion metrics, leasing performance, and market trends to identify opportunities and areas requiring additional marketing support.
• Maintain a strong understanding of the full lead-to-lease process, including lead generation, lead management, qualification, follow-up, and conversion.
• Develop property-specific marketing strategies designed to increase lead volume, improve lead quality, generate more qualified prospects, and support occupancy and revenue goals.
• Collaborate with Regional and Property Managers to present marketing recommendations, build consensus, obtain buy-in, and support implementation.
• Understand the operational needs and realities of each community and ensure marketing recommendations are practical, measurable, and aligned with property-specific goals, target audiences, and competitive conditions.
• Partner with the Marketing Director and other marketing resources to implement approved strategies requiring changes to property websites, online tools, digital platforms, advertising, or other marketing channels.
• Utilize CRM and lead-management platforms to monitor lead activity, evaluate marketing effectiveness, and identify opportunities for improvement.
• Conduct routine reviews of property websites, ILS, and third-party advertising platforms to help ensure property information and marketing content remain accurate and current.
• Maintain awareness of SEO, SEM, digital advertising, and other marketing strategies and work with appropriate marketing resources and vendors to identify opportunities to enhance visibility and lead generation.
• Continuously monitor the effectiveness of implemented marketing strategies and recommend adjustments based on performance and results.
• Interface with marketing vendors, agencies, and industry partners to remain current on emerging trends, technologies, and marketing opportunities relevant to the portfolio.
• Travel to FCI Residential properties as needed to support operations, marketing initiatives, and special projects.
• Foster a positive, engaging, and collaborative working relationship with Operations and other internal partners.
• Perform other duties and special projects as assigned.

Skills

Lead generation

Lead management

CRM platforms

Data analysis

Marketing strategy

Communication

Organization

Education

Bachelor's degree in Marketing

Business Administration

Communications

Tools

ILoveLeasing

Job description

FCI Residential, part of Florida Crystals Corporation's real estate division, is seeking a Marketing Manager to partner with Regional and Property Management teams to optimize lead generation, occupancy, and leasing performance.

The role requires data-driven analysis of lead activity, sources, conversions, and market trends, with strong CRM and multifamily marketing knowledge. Travel to properties will be required.