Data-Driven Multifamily Marketing Strategist

FCI Residential Corporation; Boca Raton (FL); On-site; USD 75,000 - 100,000; Full time

Job summary

FCI Residential is seeking a Marketing Manager to partner with Regional and Property Management teams, driving marketing strategies to optimize lead generation, lead quality, and occupancy across Florida properties.

The role emphasizes data-driven decision making, CRM proficiency, and collaboration with operations to ensure practical, measurable marketing plans aligned with property goals and market conditions.

Qualifications

• 3–5 years of marketing experience in multifamily or real estate preferred.
• Experience with lead generation, lead management, and CRM platforms.
• Bachelor’s degree or equivalent combination of education and professional experience.

Responsibilities

• Partner with Regional Managers to assess property-specific goals and marketing needs.
• Analyze lead counts, sources, quality, conversion metrics, and market trends.
• Develop property-specific marketing strategies to increase lead volume and occupancy.
• Collaborate with Marketing Director to present recommendations and drive implementation.
• Monitor SEO, SEM, digital advertising, and content to improve visibility and lead generation.

Skills

Lead generation

Lead management

CRM platforms

Data analysis

Marketing strategy

Stakeholder collaboration

Digital marketing

Communication

Education

Bachelor’s degree in Marketing

Equivalent education/experience

Tools

ILoveLeasing

Job description

FCI Residential is seeking a Marketing Manager to partner with Regional and Property Management teams, driving marketing strategies to optimize lead generation, lead quality, and occupancy across Florida properties.

The role emphasizes data-driven decision making, CRM proficiency, and collaboration with operations to ensure practical, measurable marketing plans aligned with property goals and market conditions.