Lifecycle Marketing Architect

Content Creators; San Francisco, Northern (CA, KY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Equity compensation

Health insurance

FSA /DCFSA options

401(k)

Parental leave

Flexible PTO

Professional development support

Job summary

Teal Health in the San Francisco Bay Area seeks a Lifecycle Marketing Manager to design and scale a data-driven patient engagement engine across the full funnel, from initial outreach to repeat screening.

You will partner with product, marketing, medical operations, and support to optimize onboarding, journeys, and consent-compliant communications while driving conversion and retention in a fast-paced startup.

Qualifications

• 5–8+ years in lifecycle marketing, CRM, retention, or growth.
• Proven ability to build and optimize lifecycle programs and dashboards.
• Strong experimentation discipline with funnel data analysis.
• Experience with HIPAA/TCPA considerations in patient communications (preferred).

Responsibilities

• Own lifecycle strategy across direct-to-consumer and B2B patient journeys from acquisition to retention.
• Build and optimize patient journeys to improve conversion, attendance, and engagement.
• Develop personalized lifecycle programs across channels (email, SMS, portal, direct mail, voice).
• Refine segmentation and triggers to reduce friction and improve funnel movement.
• Create testing programs to improve conversion and adherence.
• Own analytics, reporting, and funnel performance metrics.
• Collaborate with product, growth, engineering, medical operations, and support teams.
• Ensure HIPAA- and TCPA-compliant communications with proper consent handling.

Skills

Lifecycle marketing

Retention

Growth marketing

CRM

Data analysis

Education

Bachelor's degree or equivalent

Tools

HubSpot

Braze

Iterable

Salesforce Marketing Cloud

Customer.io

Klaviyo

Job description

Teal Health in the San Francisco Bay Area seeks a Lifecycle Marketing Manager to design and scale a data-driven patient engagement engine across the full funnel, from initial outreach to repeat screening.

You will partner with product, marketing, medical operations, and support to optimize onboarding, journeys, and consent-compliant communications while driving conversion and retention in a fast-paced startup.