Growth marketing manager in travel

Luxury Escapes; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Luxury Escapes is seeking a Growth Marketing Manager to lead international lifecycle and CRM across markets outside Australia, turning new members into first-time bookers through campaigns, incentives and experiments.

You will own international member journeys, drive Braze-driven lifecycle marketing, and collaborate with Product and Analytics to optimize conversions, loyalty and referrals across regions.

Qualifications

• Proven experience in growth, lifecycle or CRM marketing across international markets.
• Hands-on campaign delivery with commercial judgement and data-driven decisions.

Responsibilities

• Own the international member journey from sign-up to first booking and beyond.
• Lead lifecycle marketing and CRM across international markets using Braze, with journey design and segmentation.
• Manage and develop the Marketing Coordinator to take on day-to-day campaign delivery.
• Plan and run campaigns and incentives to drive first bookings and repeat purchases.
• Build journeys that encourage loyalty and referrals across regions.
• Run a test-and-learn programme with Product and Analytics and document results.
• Represent international needs to Commercial and shape offers accordingly.
• Tailor offers using data and adapt the lifecycle playbook as markets open.
• Own the international first-purchase dashboard and report monthly to the CMO.

Skills

Growth marketing

Lifecycle marketing

CRM marketing

Analytical skills

SQL/BigQuery

Campaign delivery

A/B testing

Stakeholder management

Communication

Commercial judgement

Tools

Braze

SQL

Job description

Описание:

Luxury Escapes is one of the world's fastest growing travel businesses, reaching up to 8 million subscribers each month with exclusive limited time offers at 'insider' prices. We are a collective of forward-thinking people, driven to challenge the travel industry and ourselves to bring ever better travel experiences to our customer community. We’re looking for a Growth Marketing Manager, who will lead international lifecycle and CRM across markets outside Australia, turning new members into first-time customers through campaigns, incentives and experiments.

Задачи:

Own the international member journey from sign-up to first booking, expanding over time into repeat purchase, loyalty and referrals. Lead lifecycle marketing and CRM across international markets using Braze, tailoring activity to each market. Manage and develop the Marketing Coordinator, supporting their growth into full ownership of day-to-day campaign delivery. Plan and run campaigns and incentives that encourage new members to make their first booking. Build journeys that encourage international members to book again and deepen their loyalty. Run a continuous test-and-learn programme across the funnel with Product and Analytics, documenting results and quickly stopping tests that don’t deliver. Represent international member needs to Commercial, shaping the offers they see and highlighting gaps in the range. Use data to tailor offers to the right members at the right time, and track and improve campaign performance. Adapt the lifecycle playbook as new markets open, working with Paid, Product and Commercial to sequence activity. Own the international first-purchase dashboard and report monthly to the CMO on conversion by market, incremental contribution and next priorities.

Требования:

You’ll be an experienced growth, lifecycle or CRM marketer with a strong track record of improving conversion or repeat purchase. You’ll combine hands‑on campaign delivery with sharp commercial judgement, using data and experimentation to grow customer value across international markets. Proven experience in growth, lifecycle or CRM marketing, ideally in travel, e‑commerce or a marketplace. Hands‑on experience with a CRM platform such as Braze, including journey design, segmentation and A/B or holdout testing. Strong analytical skills, with the ability to work in SQL or BigQuery, or brief and challenge analysts with precision. Commercial judgement when designing offers and incentives, with an understanding of margin and incrementality as well as redemption. Excellent communication, influencing and stakeholder management skills across functions and time zones. Adaptable and decisive, with the ability to keep pace with a changing business and make confident calls. A roll‑your‑sleeves‑up approach, able to spot opportunities in ambiguity and deliver campaigns without relying on agencies.

Условия:

Awarded as one of the 'Best Places to Work’ by the Australian Financial Review employee experience is king here, with lunches provided 5 days a week, an onsite gym with premium change facilities, weekly events, the opportunity to experience the travel we offer and significant professional development opportunities -we go above and beyond to make every workday something to look forward to! First‑class health and well‑being program, including a WellnessStudiowith organisedclasses, breakfast and catered lunch provided five days a week, plus an exceptionalEmployee Assistance Program. FunandflexibleworkingenvironmentGreatendoftrip facilitieswith securebikeracks, lockerandshowerroomsGenerousstaff,friendsandfamily traveldiscountsandbirthday leave!