Growth Marketing Manager, Fintech & Payments

HIFI; New York (NY); Sur place; USD 110 000 - 170 000; Plein temps

Résumé du poste

HIFI is seeking a Marketing Manager to lead and scale demand generation for fintechs, banks, and enterprises. You will own programs from awareness to sales handoff, oversee events, manage the website, and produce content that clarifies stablecoin payments for decision-makers.

You will partner with sales to define targets, measure impact, and optimize budgets. The role requires hands-on execution in a fast-moving, in-person office setting in New York.

Qualifications

• 6+ years of experience in demand generation or growth marketing, ideally at a B2B fintech, payments, infrastructure, or crypto company.
• You've run programs aimed at sophisticated buyers, such as product, finance, or treasury leaders at fintechs, banks, or enterprises.
• Experience planning and running events end to end, from industry conferences to small executive dinners.
• Hands-on experience with marketing and CRM tools such as HubSpot or Salesforce, and comfort working with the data behind them.
• A track record of measuring how programs contribute to new business, and adjusting where you invest based on the results.
• Strong writing skills and the ability to turn technical material into content that payments and finance audiences find useful.
• Working familiarity with stablecoins and payment flows, or a genuine interest in learning them quickly.
• Experience working closely with sales teams on long, multi-stakeholder sales cycles.
• You're comfortable managing a budget and outside partners, and you prefer doing the work yourself to directing others to do it.
• Comfort operating in a fast-moving environment where priorities shift as the market and the business evolve.

Responsabilités

• Plan and run marketing programs from first touch to sales conversations.
• Own presence at industry conferences and events, manage logistics, follow up.
• Host events like customer dinners, roundtables, and webinars.
• Manage the website to attract and connect with new customers.
• Produce content to help prospects evaluate stablecoin payments.
• Run email/digital programs; maintain marketing tools and CRM data.
• Collaborate with sales to define target customers and measure program impact.
• Manage the marketing budget and partner agencies/vendors.

Connaissances

Demand generation

Growth marketing

B2B marketing

Content strategy

Campaign management

Budget management

Outils

HubSpot

Salesforce

CRM systems

Description du poste

HIFI is seeking a Marketing Manager to lead and scale demand generation for fintechs, banks, and enterprises. You will own programs from awareness to sales handoff, oversee events, manage the website, and produce content that clarifies stablecoin payments for decision-makers.

You will partner with sales to define targets, measure impact, and optimize budgets. The role requires hands-on execution in a fast-moving, in-person office setting in New York.