Marketing Manager

HIFI; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

HIFI is seeking a Marketing Manager to lead and scale demand generation for fintechs, banks, and enterprises. You will own programs from awareness to sales handoff, oversee events, manage the website, and produce content that clarifies stablecoin payments for decision-makers.

You will partner with sales to define targets, measure impact, and optimize budgets. The role requires hands-on execution in a fast-moving, in-person office setting in New York.

Qualifications

• 6+ years of experience in demand generation or growth marketing, ideally at a B2B fintech, payments, infrastructure, or crypto company.
• You've run programs aimed at sophisticated buyers, such as product, finance, or treasury leaders at fintechs, banks, or enterprises.
• Experience planning and running events end to end, from industry conferences to small executive dinners.
• Hands-on experience with marketing and CRM tools such as HubSpot or Salesforce, and comfort working with the data behind them.
• A track record of measuring how programs contribute to new business, and adjusting where you invest based on the results.
• Strong writing skills and the ability to turn technical material into content that payments and finance audiences find useful.
• Working familiarity with stablecoins and payment flows, or a genuine interest in learning them quickly.
• Experience working closely with sales teams on long, multi-stakeholder sales cycles.
• You're comfortable managing a budget and outside partners, and you prefer doing the work yourself to directing others to do it.
• Comfort operating in a fast-moving environment where priorities shift as the market and the business evolve.

Responsibilities

• Plan and run marketing programs from first touch to sales conversations.
• Own presence at industry conferences and events, manage logistics, follow up.
• Host events like customer dinners, roundtables, and webinars.
• Manage the website to attract and connect with new customers.
• Produce content to help prospects evaluate stablecoin payments.
• Run email/digital programs; maintain marketing tools and CRM data.
• Collaborate with sales to define target customers and measure program impact.
• Manage the marketing budget and partner agencies/vendors.

Skills

Demand generation

Growth marketing

B2B marketing

Content strategy

Campaign management

Budget management

Tools

HubSpot

Salesforce

CRM systems

Job description

HIFI is a stablecoin infrastructure company building technology for the next-generation of financial products. We build tools for payments and tokenized money products across money movement, cards, and capital markets. Institutions and enterprises already use our platform and APIs to move billions of dollars in production environments around the world, and we are still early.

Founded in 2022, our organization is flat and our team is talent dense. We work in person at our office in Flatiron and are intentional about who we work with. We've raised $37 million from world-class investors, including a Series A led by Left Lane Capital.

About the Team

HIFI's marketing team helps fintechs, banks, and financial institutions understand how stablecoin payments can work for their business and why HIFI is the right infrastructure to build on. The team works closely with sales and product to reach the companies that will benefit most from HIFI, through programs, events, content, and the website. As more institutions begin moving money on stablecoin rails, the team's work determines how many of them start that journey with HIFI.

The Marketing Manager leads this work day to day. You'll plan and run the programs that introduce HIFI to new customers, and you'll measure their impact on how our business grows. This is a hands-on role with real ownership: you'll execute programs yourself, manage the marketing budget and tools, and work directly with sales to understand which efforts lead to lasting customer relationships. You'll also help leadership decide where to invest next based on what's working.

Responsibilities

• Plan and run HIFI's marketing programs for fintechs, banks, and financial institutions, from first touch through to a conversation with sales.
• Own HIFI's presence at industry conferences and events, including selecting which ones to attend, managing logistics, and following up with the companies we meet.
• Host HIFI's own events, such as customer dinners, roundtables, and webinars, that bring payments and finance leaders together.
• Manage the website as a channel for new customers, working with design and engineering to improve how visitors find what they need and get in touch.
• Produce and distribute content that helps prospective customers evaluate stablecoin payments, using the positioning and messaging set by product marketing.
• Run email and digital programs, and maintain the marketing tools and CRM data that support them.
• Work with sales to define the customers we want to reach, track how programs contribute to new business, and share what's working with leadership.
• Manage the marketing budget and outside partners, including agencies and event vendors.

You might be a fit if

• 6+ years of experience in demand generation or growth marketing, ideally at a B2B fintech, payments, infrastructure, or crypto company.
• You've run programs aimed at sophisticated buyers, such as product, finance, or treasury leaders at fintechs, banks, or enterprises.
• Experience planning and running events end to end, from industry conferences to small executive dinners.
• Hands-on experience with marketing and CRM tools such as HubSpot or Salesforce, and comfort working with the data behind them.
• A track record of measuring how programs contribute to new business, and adjusting where you invest based on the results.
• Strong writing skills and the ability to turn technical material into content that payments and finance audiences find useful.
• Working familiarity with stablecoins and payment flows, or a genuine interest in learning them quickly.
• Experience working closely with sales teams on long, multi-stakeholder sales cycles.
• You're comfortable managing a budget and outside partners, and you prefer doing the work yourself to directing others to do it.
• Comfort operating in a fast-moving environment where priorities shift as the market and the business evolve.

Why This Role Matters

Most institutions evaluating stablecoin payments are doing it for the first time, and the companies they hear from early are often the ones they choose. This is a chance to build how HIFI reaches those institutions at the point when the market is forming, and to see your work show up directly in the customers HIFI signs and the business it grows.

Additional Requirement

Must be within a commutable distance from our office and able to work in person most days of the week.

Equal Opportunity Statement

HIFI is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We also provide reasonable accommodations during the hiring process.