Growth Marketing Manager, expert in Data Analytics

SherlockTalent; Miami (FL); On-site; USD 102,000 - 138,000; Full time

Job summary

SherlockTalent is seeking a Growth Marketing Manager with expert data analytics capabilities in an on-site Miami setting. You will drive acquisition and retention through data-driven insights, automation, and efficient marketing operations.

The ideal candidate blends data science with marketing operations, excels in HubSpot, and leads cross-functional initiatives to optimize multi-channel campaigns and lifecycle metrics in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field.
• 8+ years in digital marketing or marketing operations, with 3+ years in a data-focused role.
• Expert-level proficiency in HubSpot CRM and Marketing Hub—workflows, reporting, lead management, automation.
• Strong experience with marketing analytics and BI tools (GA, Looker, Tableau, Excel).
• Deep understanding of multi-channel marketing campaigns and performance metrics.

Responsibilities

• Analyze multi-channel marketing performance (SEO, SEM, email, social, paid media, content).
• Develop dashboards, performance reports, and key metric tracking.
• Provide insights to stakeholders to inform strategy and optimize campaigns.
• Conduct attribution modeling and funnel analysis to improve lifecycle metrics.
• Collaborate with campaign managers to test and refine marketing efforts using data.

Skills

Marketing Analytics

HubSpot

A/B Testing

Campaign Attribution

Budget Management

Cross-functional Collaboration

Data-driven

Communication Skills

Education

Bachelor’s degree in Marketing or related field

Master’s degree a plus

Tools

HubSpot CRM

HubSpot Marketing Hub

Looker

Tableau

Google Analytics

Excel

Job description

Job Title:Growth Marketing Manager, expert in Data AnalyticsLocation: On-Site – Miami, FLJob Type:Perm Full-TimeBase Salary:$120KJob # 7358

OverviewAre you a highly analytical and strategicGrowth Marketing Manager, and an expert in Data Analytics?

Do you enjoyoptimizing marketing performance through data-driven insights, automation, and operational efficiency?

This role is key to advancing our customer acquisition and retention efforts, improving marketing ROI, and aligning marketing operations with overall business objectives.

The ideal candidate is a Data Analyst with marketing operations expertise and deepHubSpot experience, strong analytical skills, and a passion for using data to influence strategy, execution, and growth.

Experience working in a lead generation-focused company is preferred.

We are especially interested in individuals who are motivated by mission-driven work and have a passion for impactful causes.

Key Responsibilities

Marketing Analytics & Reporting

• Analyze multi-channel marketing performance (SEO, SEM, email, social, paid media, content) and provide actionable recommendations.
• Develop and maintain dashboards, performance reports, and key metric tracking.
• Deliver insights to stakeholders across the business to inform strategic decisions and optimize campaigns.
• Conduct attribution modeling, conversion funnel analysis, and cohort analysis to improve the customer lifecycle.

Campaign Optimization

• Collaborate with campaign managers to test and refine marketing efforts using A/B testing, segmentation, and performance data.
• Use data to inform creative, messaging, and targeting decisions across all digital channels.
• Ensure campaigns are measured effectively with clear KPIs and consistent tracking.

CRM & Marketing Automation (HubSpot-Focused)

• Hands-on manage and optimizeHubSpot CRM and Marketing Hub, including workflows, lead scoring, segmentation, and list management.
• Design and implement automated marketing workflows and nurture programs to drive engagement and retention.
• Leverage HubSpot data to deliver personalized communications throughout the customer journey.
• Ensure CRM data integrity, structure, and scalability to support long-term marketing operations.

Operational Efficiency

• Evaluate and improve marketing processes, ensuring efficient execution and accurate tracking.
• Manage marketing technology stack with a focus on integration, data flow, and scalability.
• Own budget tracking, ROI analysis, and performance forecasting.

Collaboration & Leadership

• Partner with cross-functional teams (sales, product, customer success) to align marketing insights and strategy.
• Collaborate with external vendors and agencies to support data-driven campaign execution.
• Mentor junior team members or analysts in analytics tools, reporting, and marketing data literacy.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field (Master’s degree a plus).
• 8+ years of experience in digital marketing or marketing operations, with 3+ years in a data-focused role.
• Expert-level proficiency in HubSpot CRM and Marketing Hub— including workflows, reporting, lead management, and automation.
• Strong experience with marketing analytics and BI tools (e.g., Google Analytics, Looker, Tableau, Excel).
• Deep understanding of multi-channel marketing campaigns and performance metrics.
• Experience managing campaign attribution models, customer segmentation, and lifecycle optimization.
• Familiarity with paid media platforms (Google Ads, Facebook Ads) and SEO/SEM analytics.
• Proven ability to manage budgets and optimize marketing spend based on performance data.
• Excellent problem-solving skills with a strategic, data-first mindset.
• Strong communication skills; able to present data and recommendations to technical and non-technical audiences.
• Comfortable managing multiple priorities in a fast-paced, cross-functional environment.
• Preferred:Experience working in a lead generation company, with a focus on measurable customer acquisition and funnel optimization.
• Bonus:A genuine passion for working on impactful, mission-driven initiatives.

What You Bring

• A passion for data, marketing technology, and continuous optimization.
• Deep experience withHubSpot as a central growth and automation platform.
• A strong track record inlead generationand using data to convert interest into measurable results.
• A desire to contribute to meaningful, cause-driven work that makes a real difference.
• A collaborative mindset and a desire to work cross-functionally to drive growth.

Turn insights into impact.

If you’re ready to lead marketing operations through smart data, advanced analytics, and expert-level HubSpot use—especially in a high-performance, mission-driven environment,we’d love to hear from you.