Growth Marketing Manager, Employer Solutions (PBM)

medimpact; San Diego (CA); On-site; USD 72,000 - 120,000; Full time

Job summary

MedImpact Healthcare Systems, Inc. seeks a Growth Marketing Manager to lead employer-focused growth strategies within the PBM sector.

You will design multi-channel campaigns, align with sales, product, and analytics, and tailor messaging to HR leaders across large and mid-sized employers. The role requires a BS/BA with 5+ years' experience, strong campaign development, and a demonstrated ability to translate market insights into measurable ROI.

Qualifications

• BS/BA and 5+ years' experience or equivalent combination of education and experience, and 2 years' of SME in respective areas.
• Proven track record of campaign development and execution.
• Deep expertise in the pharmacy benefit industry, with a clear understanding of PBM offerings, value propositions, and the competitive landscape.
• Demonstrated ability to develop and implement marketing strategies targeting employer decision-makers, especially HR leaders.
• Strong analytical skills, including the ability to interpret marketing data and translate insights into actionable plans.
• Exceptional written and verbal communication skills, with the ability to tailor messaging for HR and benefits audiences.
• Collaborative approach, with experience working cross-functionally in a fast-paced environment.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools preferred.

Responsibilities

• Build and execute a comprehensive growth marketing plan focused on employer clients, ensuring alignment with business objectives and market trends.
• Develop and manage multi-channel marketing campaigns tailored to different stages of the employer decision-making funnel, from awareness through retention.
• Analyze market insights to inform campaign strategy, messaging, and channel selection, with a focus on the priorities of decision makers.
• Produce thought leadership content, including webinars, blogs, white papers, and case studies, to position the organization as a trusted resource for employer decision-makers.
• Collaborate closely with sales, product, and analytics teams to optimize campaign performance and ensure cohesive messaging across all employer-facing touchpoints.
• Track, measure, and report on campaign effectiveness, using data-driven insights to refine strategies and demonstrate ROI.

Skills

Growth marketing

Campaign management

Data analysis

CRM systems

Marketing automation

Cross-functional collaboration

HR/Benefits messaging

Education

BS/BA in relevant field

5+ years experience

2 years SME

Tools

Outlook

Word

Excel

PowerPoint

Office 365

Job description

MedImpact Healthcare Systems, Inc. seeks a Growth Marketing Manager to lead employer-focused growth strategies within the PBM sector.

You will design multi-channel campaigns, align with sales, product, and analytics, and tailor messaging to HR leaders across large and mid-sized employers. The role requires a BS/BA with 5+ years' experience, strong campaign development, and a demonstrated ability to translate market insights into measurable ROI.