Growth Marketing Manager – Health Plan

MedImpact Healthcare Systems Inc.; San Diego (CA); On-site; USD 72,000 - 120,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Wellness Programs

Paid Time Off

Company Paid Holidays

Incentive Compensation

401K with Company match

Life and Disability Insurance

Tuition Reimbursement

Employee Referral Bonus

Job summary

MedImpact Healthcare Systems, Inc. in San Diego, CA, seeks Growth Marketing Manager to lead growth marketing strategies targeting health plan clients within the PBM industry. You will develop and execute multichannel campaigns from awareness to retention and collaborate with sales, product, and analytics teams.

This position works on-site at the San Diego Headquarters or other company location (or from a remote location with management approval based on business requirements).

Qualifications

• BS/BA and 5+ years of experience or equivalent combination of education and experience.
• 2 years SME in respective areas as noted in job description.
• Strong analytical, communication and cross-functional skills.

Responsibilities

• Build and execute growth marketing plan for health plan clients.
• Develop multi-channel campaigns from awareness through retention.
• Analyze market insights to inform strategy and ROI.
• Produce thought leadership content and collaborate with sales and product.

Skills

Growth marketing

Multi-channel campaigns

Data analysis

Communication skills

Cross-functional collaboration

Education

BS/BA degree

5+ years relevant experience

Tools

Outlook

Excel

PowerPoint

CRM systems

Marketing automation platforms

Job description

Exemption Status: United States of America (Exempt) $71,614 - $95,784 - $119,953 “Pay scale information is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any selected candidate or employee, which is always dependent on actual experience, education, qualifications, and other factors. A full review of our comprehensive pay and benefits will be discussed at the offer stage with the selected candidate.” This position is not eligible for Sponsorship.

MedImpact Healthcare Systems, Inc. is looking for extraordinary people to join our team! Why join MedImpact? Because our success is dependent on you; innovative professionals with top notch skills who thrive on opportunity, high performance, and teamwork. We look for individuals who want to work on a team that cares about making a difference in the value of healthcare. At MedImpact, we deliver leading edge pharmaceutical and technology related solutions that dramatically improve the value of health care. We provide superior outcomes to those we serve through innovative products, systems, and services that provide transparency and promote choice in decision making. Our vision is to set the standard in providing solutions that optimize satisfaction, service, cost, and quality in the healthcare industry. We are the premier Pharmacy Benefits Management solution!

Job Description Summary

The Growth Marketing Manager leads the development and execution of growth marketing strategies targeting the health plan segment within the Pharmacy Benefit Manager (PBM) industry. This pivotal role requires a deep understanding of the unique factors influencing pharmacy leaders at managed care organizations as they evaluate and select PBM partners.

Essential Duties and Responsibilities

• Build and execute a comprehensive growth marketing plan focused on health plan clients, ensuring alignment with business objectives and market trends.
• Develop and manage multi-channel marketing campaigns tailored to different stages of the decision-making funnel, from awareness through retention.
• Analyze market insights to inform campaign strategy, messaging, and channel selection, with a focus on the priorities of decision makers.
• Produce thought leadership content, including webinars, blogs, white papers, and case studies, to position the organization as a trusted resource for decision-makers.
• Collaborate closely with sales, product, and analytics teams to optimize campaign performance and ensure cohesive messaging across all employer-facing touchpoints.
• Track, measure, and report on campaign effectiveness, using data-driven insights to refine strategies and demonstrate ROI.

Other duties may be assigned.

Supervisory Responsibilities

No supervisory responsibilities.

Education and/or Experience

BS/BA and 5+ years’ experience or equivalent combination of education and experience, and 2 years' of SME in respective areas.

Computer Skills

High proficiency in Outlook, Word, Excel, and PowerPoint; Office 365.

Certificates, Licenses, Registrations

None required.

Other Skills and Abilities

• Proven track record of campaign development and execution
• Deep expertise in the pharmacy benefit industry, with a clear understanding of PBM offerings, value propositions, and the competitive landscape.
• Demonstrated ability to develop and implement marketing strategies targeting employer decision-makers, especially pharmacy leaders.
• Strong analytical skills, including the ability to interpret marketing data and translate insights into actionable plans.
• Exceptional written and verbal communication skills, with the ability to tailor messaging for HR and benefits audiences.
• Collaborative approach, with experience working cross-functionally in a fast-paced environment.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools preferred.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Language Skills

• Ability to write speeches and articles for publication that conform to prescribed style and format.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Competencies

• Composure
• Decision Quality
• Organizational Agility
• Problem Solving
• Customer Focus
• Drive for Results
• Peer Relations
• Time Management
• Dealing with Ambiguity
• Learning on the Fly
• Political Savvy

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is regularly required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Ability to maintain clear near visual acuity at approximately 20 inches or less (i.e., “close vision”) to accurately read fine print, view computer screens, and handle small objects. Requires adequate color vision and depth perception to support safety and precision in detail-oriented tasks.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This position may regularly be exposed to or encounter moving mechanical parts, high, precarious places, fumes or airborne particles, toxic or caustic chemicals, outdoor weather conditions, risk of electrical shock or vibration. The noise level in the work environment is usually moderate (examples: business office with computers and printers, light traffic).

Work Location

This position works on-site at the San Diego Headquarters or other company location (or from a remote location with management approval based on business requirements). Must provide adequate support to internal clients; be available for regular interactions and coordination of work with other employees, colleagues, clients, or vendors; as well as be available to facilitate effective decisions through collaboration with stakeholders.

Working Hours

This is an exempt level position requiring the incumbent to work the hours required to fully accomplish job responsibilities and reasonably meet deadlines for work deliverables. The individual must have the flexibility to work beyond traditional hours and be able to work nights, weekends or on holidays as required. Work hours may be changed from time to time to meet the needs of the business. Typical core business hours are Monday through Friday from 8:00am to 5:00pm.

Travel

This position requires domestic travel of up to 15% of the time.

The Perks

• Medical
• Dental
• Vision
• Wellness Programs
• Paid Time Off
• Company Paid Holidays
• Incentive Compensation
• 401K with Company match
• Life and Disability Insurance
• Tuition Reimbursement
• Employee Referral Bonus

Equal Opportunity Employer

Equal Opportunity Employer, Male/Female/Disabilities/Veterans OSHA/ADA: To perform this job successfully, the successful candidate must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. MedImpact was founded more than three decades ago by a pharmacist and independent drug store owner who saw firsthand how families struggled with the high cost of prescriptions, and how it impacted their lives, financial security, and health. So, he started MedImpact to make prescription benefits understandable and accessible. While we have grown to be one of the leading PBMs in America, we remain as committed to these principles today as we did when it all began.