Marketing Manager

Socket.dev; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

rePurpose Global is seeking a highly entrepreneurial Demand Generation & Events Marketing Manager to drive our full-funnel growth. You will own demand generation strategy across channels, plan webinars and trade shows, and partner with sales to optimize the lead lifecycle.

This role offers a remote setup with preference for candidates on the East Coast. You'll work directly with leadership to test new channels, scale what's working, and help shape the marketing function at a company trusted by

Qualifications

• 5–7 years in B2B growth marketing with full-funnel acquisition experience.
• Data-driven approach to measuring campaign ROI and optimizing strategy.
• Experience with paid channels (Google, LinkedIn) and marketing automation tools.

Responsibilities

• Support end-to-end demand generation strategy including email, paid ads, and events.
• Plan and manage webinars, trade shows, and executive dinners.
• Segment ICPs into TOFU/MOFU/BOFU and optimize CRM-led lifecycle.
• Track metrics and analyze campaigns to improve performance.
• Collaborate with sales, finance, product, and design; manage external partners.

Skills

B2B growth marketing

Paid channels (Google, LinkedIn)

Data-driven marketing

HubSpot, GA4, Marketo, ABM platforms

CRM lead lifecycle management

Strong written communication

Cross-functional collaboration

Tools

HubSpot

GA4

Marketo

6sense

Amplitude

Tableau

Job description

About the company

Founded in 2017, rePurpose Global is the leading Packaging Sustainability & Compliance platform for consumer companies. We enable brands to measure their plastic footprint, recover plastic waste from nature through a global partner network, and streamline compliance across 45+ packaging regulations — all from one platform.

rePurpose has recovered over 100 million pounds of plastic waste, supported 2,300+ waste workers, and maintains 12 active impact projects worldwide. Our platform helps brands achieve compliance outcomes through advanced data management and regulatory expertise.

Headquartered in New York. Learn more at repurpose.global.

About the Role

We’re looking for a highly entrepreneurial Demand Generation & Events Marketing Manager to help take rePurpose Global’s growth engine to the next level. Reporting to our Head of Growth Marketing, this is a rare opportunity to help build a marketing function from the ground up at a company that’s already trusted by 500+ leading brands and sits at the center of a massive, newly regulated market. You’ll wear many hats, primarily supporting our full-funnel demand generation strategy, from identifying and testing new channels to scaling what already works, with direct visibility and influence with our leadership team from day one. You'll also help plan and support our event marketing efforts, from webinars to trade shows and executive dinners.

Your strategic thinking will directly shape how the world’s biggest consumer brands discover and choose rePurpose as their trusted compliance and sustainability partner.

This position is remote, but we prefer candidates located in New York or on the East Coast.

Key Responsibilities

• Demand Generation: Support end-to-end strategy and execution of demand generation for rePurpose, spanning email marketing, paid advertising, in-person events, and experimental channels such as channel partnerships, referral programs, and customer advocacy campaigns.
• Project Management: Independently manage complex, cross-functional marketing projects from ideation through execution with minimal oversight.
• Funnel Optimization: Segment our ideal customer profiles into TOFU, MOFU, and BOFU buckets, and use our CRM to manage the lead lifecycle, refine lead scoring, and optimize conversion at every stage in partnership with Sales.
• Metric Tracking & Performance Analysis: Define and track the metrics that matter most to our growth, and run regular analysis to sharpen the performance of campaigns and strategies.
• Innovative Thinking & Experimentation: Identify new ways to scale the business, acquire customers, and drive retention, using competitive analysis to spot threats and opportunities early.
• Cross-Functional Collaboration: Partner closely with sales, finance, product, and design, while managing external stakeholders and knowing when to bring in outside resources to keep growth initiatives moving.

Requirements

• 5-7 Years in B2B Growth Marketing: A strong track record creating and executing full-funnel, data-driven acquisition strategy at a high-growth company, with particular strength in paid channels like Google and LinkedIn.
• Data-Driven and Analytical: Skilled at measuring and reporting on campaign performance, using data to continually sharpen ROI and inform strategy.
• Technical Fluency: Strong working knowledge of HubSpot, GA4, Marketo, ABM platforms (like 6sense), digital ad platforms, SEO, CRO, and analytics tools like Amplitude and Tableau.
• Strong Communicator: A clear, compelling writer who can craft copy across channels, collaborate effectively across teams, and present strategy and insights directly to founders and leadership.
• The Right Mentality: Hungry, capable, and ambitious, with an entrepreneurial spirit and a persistent drive to figure out what will move the needle.

Additional Information

If you live in New York City, our NYC head office is at 1460 Broadway, with 3 days/week in the office.

We have a truly global team - with members across the USA, India, Sri Lanka, and Portugal.

Research shows that women and underrepresented groups often apply to roles only if they meet 100% of the qualifications. We encourage you to break that statistic. If you're passionate about this role and our mission, even if you don't meet every qualification, we look forward to receiving your application

rePurpose Global is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic. We aim to reflect the global industries, brands, and markets we help navigate packaging compliance — and we welcome, support, and empower all the diverse individuals building the infrastructure for packaging compliance and a more sustainable global economy.