Growth Marketing Manager, CTV Subscriptions

Google

United States

On-site

USD 116,000 - 166,000

Full time

14 days+

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Job summary

Google is seeking a Subscriptions Product Marketing Manager for YouTube's Connected TV to drive growth across subscription offerings. The role integrates business, product, and marketing inputs to shape a long-term strategy, ensure scalable execution, and influence leadership decisions across COEs.

The job blends analytic rigor with strategic storytelling to transform data into actionable growth initiatives in a dynamic streaming landscape.

Qualifications

Bachelor's degree or equivalent practical experience.
4 years of experience in management consulting, corporate strategy, finance, or product marketing, with a focus on subscription business models, LTV/CAC modeling, and financial planning.
Experience managing multiple cross-functional or cross-team projects.
Experience conducting market research, competitive benchmarking, and business case development to inform distribution, content, or marketing investment decisions.

Responsibilities

Model growth opportunities for our subscription products spanning paid and owned channels, creating prioritization frameworks to allocate resources efficiently.
Partner with finance and product operations to apply investment frameworks to the CTV portfolio, ensuring marketing spend and growth goals are aligned with overall business objectives.
Evaluate new bundling and pricing opportunities across the suite of YouTube subscriptions, partnering with business development, finance, and product.
Lead the CTV strategic roadmap, synthesizing cross-functional inputs into a cohesive CTV narrative to drive investment prioritization and leadership decision-making.