CTV Subscriptions Growth Manager

Google; Chicago (IL); On-site; USD 116,000 - 166,000; Full time

Job summary

Google's Connected TV Marketing team for YouTube TV, NFL Sunday Ticket, and YouTube Primetime Channels seeks a Subscriptions Marketing Manager to drive growth of our subscription products. You will operate at the intersection of business, product, and marketing, synthesizing inputs from cross-functional COEs to define a long-term trajectory for our CTV business.

You will translate market dynamics into a cohesive growth roadmap, guide investment decisions for leadership, and influence executives

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in management consulting, corporate strategy, finance, or product marketing with a focus on subscription models and CAC/LTV.
• Experience leading cross-functional projects and market research to inform investment decisions.

Responsibilities

• Model growth opportunities across subscription products and allocate resources efficiently.
• Collaborate with finance and product ops to align marketing spend with goals.
• Evaluate bundling and pricing opportunities across YouTube subscriptions.
• Lead the CTV roadmap and translate inputs into a cohesive growth narrative.

Skills

Cross-functional project management

Market research

Subscription business models

Education

Bachelor's degree or equivalent practical experience

Job description

Google's Connected TV Marketing team for YouTube TV, NFL Sunday Ticket, and YouTube Primetime Channels seeks a Subscriptions Marketing Manager to drive growth of our subscription products. You will operate at the intersection of business, product, and marketing, synthesizing inputs from cross-functional COEs to define a long-term trajectory for our CTV business.

You will translate market dynamics into a cohesive growth roadmap, guide investment decisions for leadership, and influence executives