CTV Subscriptions Growth Marketing Manager

Google Inc.; San Bruno (CA); On-site; USD 116,000 - 166,000; Full time

Job summary

Google seeks a Subscriptions Marketing Manager for YouTube’s Connected TV (CTV) to drive growth across our subscription products. You’ll operate at the intersection of business, product, and marketing, synthesize inputs from cross‑functional COEs, and define the long‑term trajectory of our CTV business.

As the primary architect of the strategy, you translate market dynamics into a cohesive growth roadmap, guide investment prioritization, frame leadership decisions, and bring clarity amid

Qualifications

• Bachelor's degree or equivalent practical experience
• 4 years of experience in management consulting, corporate strategy, finance, or product marketing, with a focus on subscription business models, Lifetime Value (LTV)/Customer Acquisition Cost (CAC) modeling, and financial planning.
• Experience managing multiple cross-functional or cross-team projects.
• Experience conducting market research, competitive benchmarking, and business case development to inform distribution, content, or marketing investment decisions.

Responsibilities

• Model growth opportunities for our subscription products spanning paid and owned channels, creating prioritization frameworks to allocate resources efficiently.
• Partner with finance and product operations to apply investment frameworks to the CTV portfolio, ensuring marketing spend and growth goals are aligned with overall business objectives.
• Evaluate new bundling and pricing opportunities across the suite of YouTube subscriptions, partnering with business development, finance, and product.
• Lead the CTV strategic roadmap, synthesizing cross-functional inputs into a cohesive CTV narrative to drive investment prioritization and leadership decision-making.

Skills

Cross-functional leadership

Strategic planning

Market research

Financial modeling

Education

Bachelor's degree or equivalent practical experience

Tools

AI productivity tools

Job description

Google seeks a Subscriptions Marketing Manager for YouTube’s Connected TV (CTV) to drive growth across our subscription products. You’ll operate at the intersection of business, product, and marketing, synthesize inputs from cross‑functional COEs, and define the long‑term trajectory of our CTV business.

As the primary architect of the strategy, you translate market dynamics into a cohesive growth roadmap, guide investment prioritization, frame leadership decisions, and bring clarity amid