CTV Subscriptions Growth Lead

Google; New York (NY); Hybrid; USD 116,000 - 166,000; Full time

Job summary

Google is seeking a Subscriptions Marketing Manager for YouTube’s Connected TV team to drive growth across YouTube TV, NFL Sunday Ticket, and YouTube Primetime Channels. You will translate market dynamics into a scalable growth roadmap, aligning cross-functional workstreams to maximize impact.

In partnership with finance, product, and marketing, you will prioritize investments, test bundling and pricing, and frame executive-ready strategy for the evolving streaming landscape.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in management consulting, corporate strategy, finance, or product marketing, with a focus on subscription business models, Lifetime Value (LTV)/Customer Acquisition Cost (CAC) modeling, and financial planning.
• Experience managing multiple cross-functional or cross-team projects.
• Experience conducting market research, competitive benchmarking, and business case development to inform distribution, content, or marketing investment decisions.

Responsibilities

• Model growth opportunities for our subscription products spanning paid and owned channels, creating prioritization frameworks to allocate resources efficiently.
• Partner with finance and product operations to apply investment frameworks to the CTV portfolio, ensuring marketing spend and growth goals are aligned with overall business objectives.
• Evaluate new bundling and pricing opportunities across the suite of YouTube subscriptions, partnering with business development, finance, and product.
• Lead the CTV strategic roadmap, synthesizing cross-functional inputs into a cohesive CTV narrative to drive investment prioritization and leadership decision-making.

Skills

Subscription business models

LTV/CAC modeling

Financial planning

Cross-functional project management

Market research

Competitive benchmarking

Education

Bachelor's degree or equivalent practical experience

Job description

Google is seeking a Subscriptions Marketing Manager for YouTube’s Connected TV team to drive growth across YouTube TV, NFL Sunday Ticket, and YouTube Primetime Channels. You will translate market dynamics into a scalable growth roadmap, aligning cross-functional workstreams to maximize impact.

In partnership with finance, product, and marketing, you will prioritize investments, test bundling and pricing, and frame executive-ready strategy for the evolving streaming landscape.