Growth Marketing Manager — Card Products

Capital One; Richmond (VA); Hybrid; USD 138,000 - 158,000; Full time

Job summary

Capital One is seeking a Marketing Manager to drive discovery card product acquisition marketing, translating audience insights into optimizations and learning agendas. The role sits in the Discover Acquisition Marketing team, focusing on multi-channel campaigns and cross-functional collaboration to optimize conversions and product consideration.

The ideal candidate will have 5+ years in product marketing or multi-channel digital marketing, strong collaboration skills in a matrixed organization,

Qualifications

• Bachelor’s Degree or Military Experience.
• At least 5 years of experience in product marketing or multi-channel digital marketing.
• At least 5 years of experience developing marketing test frameworks, driving optimization plans and strategy.
• At least 5 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs.

Responsibilities

• Oversee development and execution of integrated, multi-channel marketing campaigns on a national scale to drive customers to engage with credit card offerings and deliver a thoughtful communications experience through robust, always-on creative testing.
• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results
• Partner closely with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
• Translate and communicate business intent in a directive manner that partner teams can act on
• Serve as key marketing liaison and collaborate with cross-functional teams (business partners, creative teams, legal, compliance, etc) to provide strategic and tactical thought partnership to drive product consideration and conversion
• Partner with internal and external creative and marketing technology teams to build and scale marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics
• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

Skills

Product marketing

Multi-channel marketing

Marketing test frameworks

Marketing briefs & briefs development

Education

Bachelor's Degree or Military Experience

Job description

Capital One is seeking a Marketing Manager to drive discovery card product acquisition marketing, translating audience insights into optimizations and learning agendas. The role sits in the Discover Acquisition Marketing team, focusing on multi-channel campaigns and cross-functional collaboration to optimize conversions and product consideration.

The ideal candidate will have 5+ years in product marketing or multi-channel digital marketing, strong collaboration skills in a matrixed organization,