Growth Marketing Manager — Card Acquisition

Capital One; Chicago (IL); Hybrid; USD 138,000 - 158,000; Full time

Job summary

Capital One is seeking a Marketing Manager for Discover Card products in Chicago. The role merges strategy, marketing operations, and collaboration across teams to drive acquisition and conversion for card products.

It emphasizes leveraging audience insights, piloting new tactics, and delivering measurable improvements at scale. The position offers a hybrid work model with responsibilities spanning national campaigns, data-driven optimization, and strong partner engagement.

Qualifications

• Bachelor’s Degree or Military Experience.
• At least 5 years of experience in product marketing or multi-channel digital marketing.
• At least 5 years of experience developing marketing test frameworks, driving optimization plans and strategy.
• At least 5 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs.

Responsibilities

• Oversee development and execution of multi-channel marketing campaigns to drive engagement with Discover card offerings.
• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results.
• Partner closely with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies.
• Translate and communicate business intent in a directive manner that partner teams can act on.
• Serve as key marketing liaison and collaborate with cross-functional teams to drive product consideration and conversion.
• Partner with internal and external creative and marketing technology teams to build and scale marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics.
• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization across channels.

Skills

Multi-channel marketing

Data-driven decisions

Collaboration

Marketing optimization

Education

Bachelor’s degree or military experience

Masters degree in marketing or business

Tools

Marketing automation

CRM platforms

Job description

Capital One is seeking a Marketing Manager for Discover Card products in Chicago. The role merges strategy, marketing operations, and collaboration across teams to drive acquisition and conversion for card products.

It emphasizes leveraging audience insights, piloting new tactics, and delivering measurable improvements at scale. The position offers a hybrid work model with responsibilities spanning national campaigns, data-driven optimization, and strong partner engagement.