Acquisition Marketing Manager: Credit Card Growth & Insights

Capital One; Deerfield (IL); On-site; USD 138,000 - 173,000; Full time

Job summary

Capital One is seeking an innovative Marketing Manager to drive acquisition marketing strategy for Discover card products, translating audience insights into optimized campaigns and learning agendas. You will collaborate with partners to launch new tactics and support the Discover Acquisition Marketing team in product positioning and acquisition journeys.

You will work on cross-functional campaigns across email, site, and in-app messaging, influencing strategy through data-driven insights and a

Qualifications

• 5+ years of experience in product marketing or multi-channel digital marketing.
• 5+ years of experience developing marketing test frameworks, driving optimization plans and strategy.
• 5+ years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs.

Responsibilities

• Oversee development and execution of integrated, multi-channel (email, site, in-app messaging, etc) marketing campaigns on a national scale to drive customers to engage with credit card offerings and deliver a thoughtful communications experience through robust, always-on creative testing.
• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results
• Partner closely with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
• Translate and communicate business intent in a directive manner that partner teams can act on
• Serve as key marketing liaison and collaborate with cross-functional teams (business partners, creative teams, legal, compliance, etc) to provide strategic and tactical thought partnership to drive product consideration and conversion
• Partner with internal and external creative and marketing technology teams to build and scale marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics
• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

Education

Bachelor's Degree

Military Experience

Job description

Capital One is seeking an innovative Marketing Manager to drive acquisition marketing strategy for Discover card products, translating audience insights into optimized campaigns and learning agendas. You will collaborate with partners to launch new tactics and support the Discover Acquisition Marketing team in product positioning and acquisition journeys.

You will work on cross-functional campaigns across email, site, and in-app messaging, influencing strategy through data-driven insights and a