Growth Marketing Manager AEO

Nogood; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Profit Sharing

Health insurance

Hybrid at HQ & remote globally

Home Office Stipend

Unlimited PTO

Job summary

NoGood in NYC is seeking an AEO Marketing Manager to drive growth through SEO, content and AEO across client sites. You will partner with developers to implement technical AEO, optimize landing pages, and manage analytics to boost organic traffic and conversions.

The role requires 3+ years in digital marketing with AEO focus, a Bachelor's degree, and hands-on experience with HTML, CMS (WordPress, Dato), and analytics tools. Hybrid work from HQ with global remote opportunities is offered.

Qualifications

• 3+ years in digital marketing with a focus on AEO strategy and execution
• Bachelor's degree in Marketing, Business, Computer Science, or related field
• Proven understanding of technical AEO principles including website architecture, HTML, and structured data
• Solid background in technical SEO
• Proficiency in web analytics tools such as Google Analytics, FullStory, SEMrush, or ahrefs
• Experience with CMS platforms (e.g. WordPress, Dato) and website optimization tools
• Experience with landing page builders (Unbounce, Instapage) and A/B testing tools
• Knowledge of Google Tag Manager

Responsibilities

• Develop and execute a comprehensive SEO, AEO and content strategy to increase organic traffic and drive conversions
• Manage the blog including content improvement, keyword research, and performance analysis
• Monitor and report on key AEO metrics like AI visibility, citations, traffic, and conversions
• Partner with development team to implement technical AEO recommendations and site enhancements
• Collaborate with marketing channel owners to tailor landing pages to goals
• Implement A/B tests and analyze performance data to optimize conversions

Skills

AEO strategy

Digital marketing

Technical AEO

Technical SEO

Web analytics

CMS platforms

Landing page optimization

A/B testing

Google Tag Manager

Education

Bachelor's degree in Marketing, Business, Computer Science, or related field

Job description

We are:

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands.

We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.

Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more.

Since 2016, we've been delivering what others only promise. Why settle for good enough if you can be up to NoGood?

Description:

We are seeking a talented AEO Marketing Manager to join our team. This role is pivotal in driving growth through strategic management of AEO for NoGood and NoGood clients. This person will collaborate with development teams for site optimization, develop content strategies, and craft effective landing pages across various channels. The ideal candidate will have a proven track record of turning AEO into a profitable channel, strong technical acumen to troubleshoot and partner with developers, and the creativity to build high-converting landing pages.

You'll do:

• Develop and execute a comprehensive SEO, AEO and content strategy to increase organic traffic and drive conversions.


• Manage the blog, which includes improving existing content, collaborating with content creators, conducting keyword research, analyzing performance, and identifying opportunities for optimization and growth.


• Monitor and report on key AEO metrics, such as AI visibility, citations, traffic, and conversions.


• Partner with the development team to implement technical AEO recommendations and site enhancements to enhance user experience and improve conversion rates.


• Collaborate with marketing channel owners to understand their goals and tailor landing pages to meet their specific needs.


• Implement A/B tests and analyze performance data to optimize landing page conversion rates.
  

You have:

• 3+ years in digital marketing, with a focus on AEO strategy and execution.


• Bachelor's degree in Marketing, Business, Computer Science, or related field.


• Proven experience Strong understanding of technical AEO principles, including website architecture, HTML, and structured data.


• A solid background in technical SEO


• Proficiency in web analytics tools such as Google Analytics, FullStory, SEMrush, or ahrefs.


• Experience with CMS platforms (e.g. WordPress, Dato) and website optimization tools.


• Excellent project management skills with the ability to prioritize tasks and meet deadlines.


• Strong communication and collaboration skills to work effectively with cross-functional teams.


• Creative thinking and problem-solving abilities to develop innovative marketing solutions.


• Experience with landing page builders (e.g., Unbounce, Instapage), A/B testing tools, and Google Tag Manager is a plus.

Benefits & Perks of Becoming a NoGoodie

• Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities


• Health First: Premium Medical, Dental & Vision Coverage


• Flex Work Environment: hybrid at HQ and remote globally


• Set Up Shop: Home Office Stipend


• Recharge Anytime: Unlimited PTO Plan


• Family First: Paid Parental Leave Plan


• Secure Your Future: 401(k) Plan with Employer Matching


• Level Up: Mentorship & Career Growth Support


• Always Be Learning: Access to Top-tier Resources & Industry Experts


• Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)


• Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans


• Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours


• Grow With Us: Endless Opportunities to Lead & Succeed


• Keep on Shining: Ongoing Employee Development Programs

EEO & Compensation Transparency:

NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $80,000-$100,000 base pay plus bonus.

At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.