Growth Marketing Manager: Paid Search

NoGood; New York (NY); Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Profit Sharing

Commissions

Health Insurance

Hybrid Work

Home Office Stipend

Unlimited PTO

Parental Leave

401(k) with Match

Mentorship

Learning Resources

Team Trips

Wellness Program

Job summary

NoGood, a NYC-based growth consultancy, is seeking a Paid Search expert who has managed seven-figure ad spend. You will lead SEM strategy and hands-on execution for multiple clients, collaborating with analytics, creative, and client stakeholders to drive holistic campaigns.

This role emphasizes measurement, reporting, and optimization for KPIs like ROAS and CPL, with opportunities across B2B SaaS, D2C, and healthcare verticals. Hybrid HQ and global remote options are offered.

Qualifications

• 3+ years of experience managing ad spend across Google and Bing.
• Spend at least $1,000,000 in ad spend across your career.
• Experience walking through a reporting structure to communicate ad performance and ongoing experiments.
• High analytical capability with a focus on achieving client KPIs.
• Expertise at the intersection of paid, owned and earned media in search campaign orchestration (aligned with SEO).
• Passion for the search landscape and thought leadership in the space.
• Experience liaising with Analytics to set up conversion tracking and events; knowledge of Google Tag Manager and HubSpot is a plus.
• Experience collaborating with branding/creative teams to produce high-quality ad copy and assets (including Performance Max and Display).

Responsibilities

• Craft strategy and run SEM accounts for several clients across verticals.
• Expertise in campaign structure, testing methodology, audience strategy, and budget/bid allocation.
• Understand client products to launch effective paid search campaigns with YoY or WoW improvements.
• Present weekly reporting on campaign performance and proposed experiments.
• Advise clients on improving bottom-of-funnel KPIs (CPL, ROAS, CPA).
• Maintain proactive client communication and strong project management.
• Provide strategic insights on emerging trends affecting paid search.

Skills

Google & Bing Ads management

Analytics & KPIs

Campaign strategy & optimization

Paid, owned & earned media

Thought leadership in search

Reporting & communication

Conversion tracking setup

Ad copy & creative collaboration

Tools

Google Tag Manager

HubSpot

Job description

We Are:

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands.

We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.

Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more.

Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood?

We are looking for:

We are seeking a Paid Search (Google and Bing) expert who has managed at least 7 figures in ad spend throughout their career. You will lead channel strategy and play the hands-to-keyboard execution at a squad level.This is a client facing role and will navigate client conversations and updates.

If you have experience managing spend for a B2B SaaS product or a D2C brand , that’s a major plus. You also must have demonstrated experience working with client stakeholders to ensure you’ve launched holistic paid search campaigns that encompass a full funnel marketing approach to acquiring & retaining customers.

You have:

• Minimum 3+ years of experience managing ad spend across Google and Bing.

• Spend at least 7 figures in ad spend ($1 million – $10 million minimum) across your career. The more experience you have on spending (and spending efficiently, the better).

• You must have experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on on-going experiments that need to be tested.

• You must be highly analytical and obsessed with achieving client KPIs.

• Expertise with the intersection of paid, owned and earned media in search campaign orchestration (including alignment with SEO).

• Passionate about the search landscape, and can demonstrate thought leadership in the space.

• Deep knowledge liaising with Analytics to set up conversion tracking and events across search ad platforms as well as ensuring all the events are setup properly and firing at the appropriate places (having experience with Google Tag Manager and Hubspot is a plus).

• Experience working with the branding/creative team to produce high quality ad copy and creative assets (including Performance Max and Display assets) that capture audience attention and stay on par with the branding guidelines is a plus.

You will do:

• Craft strategy and run SEM accounts for several clients across verticals. Potential to work in B2B, D2C, and healthcare clients.

• Expertise in technical levers of the Social platforms such as campaign structure/consolidation, creative testing methodology, audience strategy (broad vs targeted), and budget allocation/bid strategy selection.

• Have a deep understanding of our client’s products and competitors so you can launch the most effective paid search campaigns that drive period-over-period or year-over-year improvements.

• Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.

• Act as an advisor to guide a client on improving their bottom of funnel performance to improve various KPIs such as CPL, CPSQL, ROAS, CPA etc.

• Staying on top of client communication + demonstrate strong project management skills.

• Provide strategic insight on emerging trends and industry developments as they impact the paid search landscape.

Benefits & Perks Of Becoming a NoGoodie:

• Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities

• Health First: Premium Medical, Dental & Vision Coverage

• Flex Work Environment: hybrid at HQ and remote globally

• Set Up Shop: Home Office Stipend

• Recharge Anytime: Unlimited PTO Plan

• Family First: Paid Parental Leave Plan

• Secure Your Future: 401(k) Plan with Employer Matching

• Level Up: Mentorship & Career Growth Support

• Always Be Learning: Access to Top-tier Resources & Industry Experts

• Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)

• Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans

• Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours

• Grow With Us: Endless Opportunities to Lead & Succeed

• Keep on Shining: Ongoing Employee Development Programs

EEO & Compensation Transparency Statement:

NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $80,000-$95,000.

At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.