Growth Marketing Manager, Paid Social

NoGood; New York (NY); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Home office stipend

Unlimited PTO

Parental leave

401(k) employer matching

Mentorship & career growth

Job summary

NoGood in NYC is looking for a Paid Social Growth Marketing Manager who has managed seven-figure ad spend and will handle client-facing conversations, updates, and cross-functional collaboration with creatives to deliver holistic paid social campaigns.

If you have B2B SaaS or D2C experience, you’ll fit right in. You’ll drive KPI improvements across platforms, partner with product and creative teams, and help optimize campaigns within a hybrid HQ/remote setup with a home office stipend.

Qualifications

• Minimum 3+ years of experience managing ad spend across Meta platforms.
• Spent at least 7 figures in ad spend ($1M–$10M) in career.
• Experience liaising with product to set up events on ad platforms, GTM a plus.
• Experience working with creative teams to produce high quality ad assets that drive lower funnel results.
• Ability to report ad performance across platforms and manage experiments.

Responsibilities

• Craft strategy and run Paid Social accounts for multiple clients across verticals (B2B, D2C, healthcare).
• Master match type, query-to-keyword mapping, bid strategy, and audience layering.
• Launch campaigns based on client products and competitive insights to improve period-over-period metrics.
• Coordinate with creative team to ensure assets and copy align with branding.
• Present weekly performance reports and recommend new experiments.
• Advise clients on improving bottom-of-funnel performance (CPL, CPSQL, ROAS, CPA).
• Maintain proactive client communication and strong project management.

Skills

Paid social advertising

Meta ads

Event tracking

Google Tag Manager

HubSpot

Creative collaboration

Reporting & KPIs

Analytical mindset

Tools

Meta Ads Manager

Google Tag Manager

HubSpot

Job description

We Are:

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands.

We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.

Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more.

Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood?

We are looking for:

We are seeking a Paid Social Growth Marketing Manager expert who has managed at least 7 figures in ad spend throughout their career. This is a client facing role and will navigate client conversations and updates.

If you have experience managing spend for a B2B SaaS product or a D2C brand, that’s a major plus. You also must have demonstrated experience working with creative teams to ensure you’ve launched holistic paid social campaigns that encompass a full funnel marketing approach to acquiring & retaining customers.

You have:

• Minimum 3+ years of experience managing ad spend across Meta platforms. If you have experience managing ad spend across other paid social channels (LinkedIn, TikTok, Reddit), that’s a major plus.
• Spent at least 7 figures in ad spend ($1 million – $10 million minimum) across your career. The more experience you have on spending (and spending efficiently, the better).
• Deep knowledge liaising with product to set up events on different ad platforms as well as ensuring all the events are setup properly and firing at the appropriate places (having experience with Google Tag Manager and Hubspot is a plus).
• You must have experience working with the creative team to produce high quality ad assets (static imagery & video) that have proven to drive lower funnel results while staying true to branding guidelines.
• You must have experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on on-going experiments that need to be tested.
• You must be highly analytical and obsessed with achieving client KPIs.
• Experience with the intersection of paid, owned and earned media in social campaign orchestration is a plus.
• Passionate about the social media landscape, and can demonstrate thought leadership in the space.

You will do:

• Craft strategy and run Paid Social accounts for several clients across verticals. Potential to work in B2B, D2C, and healthcare.
• Expertise in technical levers of the search platforms such as match type and query-to-keyword mapping, bid strategy selection, campaign/ad group segmentation, and audience layering (in-market, customer match).
• Have a deep understanding of our client’s products and competitors so you can launch the most effective paid social campaigns that drive period-over-period or year-over-year improvements
• Liaison with the creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines.
• Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.
• Act as an advisor to guide a client on improving their bottom of funnel performance to improve various KPIs such as CPL, CPSQL, ROAS, CPA etc.
• Staying on top of client communication + demonstrates strong project management skills.
• Provide strategic insight on emerging trends and industry developments as they impact the social media landscape.

Benefits & Perks Of Becoming a NoGoodie:

• Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
• Health First: Premium Medical, Dental & Vision Coverage
• Flex Work Environment: hybrid at HQ and remote globally
• Set Up Shop: Home Office Stipend
• Recharge Anytime: Unlimited PTO Plan
• Family First: Paid Parental Leave Plan
• Secure Your Future: 401(k) Plan with Employer Matching
• Level Up: Mentorship & Career Growth Support
• Always Be Learning: Access to Top-tier Resources & Industry Experts
• Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
• Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
• Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
• Grow With Us: Endless Opportunities to Lead & Succeed
• Keep on Shining: Ongoing Employee Development Programs

EEO & Compensation Transparency Statement:

NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $80,000-$95,000.

At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal

Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.