Growth Marketing Manager

Sprig; San Francisco (CA); On-site; USD 130,000 - 180,000; Full time

Job summary

Sprig is seeking a Growth Marketing Manager to drive acquisition and lifecycle marketing programs in a fast-paced SaaS environment. The role involves managing digital campaigns and cross-functional collaboration, offering a unique opportunity to impact the company’s growth trajectory in the product-led market.

Benefits

Competitive Salary

Competitive Employee Equity

401K Program

Medical, Dental, and Vision Benefits

Flexible Paid Time Off

Paid Parental Leave

Professional Development Stipend

Hybrid Office Policy

Company Sponsored Social Events

Qualifications

• 2–3 years of experience in growth marketing, digital marketing, or paid acquisition.
• Strong knowledge of Google Ads, LinkedIn Ads, and performance optimization.
• Experience planning and optimizing lifecycle campaigns.

Responsibilities

• Manage day-to-day execution and optimization of paid acquisition campaigns.
• Continuously test and iterate on ad copy and landing pages.
• Analyze and report on campaign performance.

Skills

Growth marketing

Digital marketing

Paid acquisition

Analytical mindset

Campaign data analysis

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

About Sprig

Sprig helps the world’s fastest-growing companies—Notion, Figma, Ramp, Robinhood, Coinbase, TripAdvisor, and more—build products for people, not just data. Our platform lets product teams ask any question, watch real user interactions, and get instant AI-powered recommendations.

On our path to $100M+ ARR, we’re launching Sprig AI: an autonomous engine that analyzes live user experiences, pinpoints improvements, and—together with generative design and coding tools—lets products self-iterate in real time. You’ll guide the AI co-pilot that keeps shipping nearly flawless experiences.

Ready to redefine how products are built? Explore our mission, values, and open roles, and join us on the journey.

About This Role

We’re seeking a Growth Marketing Manager to own and scale Sprig’s acquisition and lifecycle marketing programs, while supporting the broader marketing team across digital, events, and cross-functional campaigns. This is a unique opportunity to join a fast-growing, product-led SaaS company and make a measurable impact on pipeline generation, customer retention, and revenue growth. Reporting directly to our Head of Marketing, you’ll play a hands-on role in campaign execution, optimization, and cross-team collaboration.

Your Impact

• Manage day-to-day execution and optimization of paid acquisition campaigns across Google Ads, LinkedIn, and other key digital channels.
• Continuously test and iterate on ad copy, landing pages, audiences, and budget allocation to improve campaign performance.
• Optimize lifecycle campaigns and nurture flows to improve engagement and lead conversion.
• Analyze and report on paid media and lifecycle campaign performance with insights and recommendations.
• Support broader marketing programs such as virtual events, lifecycle campaigns, and integrated campaign launches.
• Collaborate cross-functionally with sales, product marketing, and lifecycle teams.
  
  

Your Strengths

• 2–3 years of experience in growth marketing, digital marketing, or paid acquisition, ideally in a B2B SaaS setting.2–3 years of experience in growth marketing, digital marketing, or paid acquisition, ideally in a B2B SaaS setting.
• Strong working knowledge of Google Ads, LinkedIn Ads, and performance optimization, with experience running experiments and optimizing for CPL and lead quality.
• Experience planning and optimizing lifecycle campaigns (e.g., onboarding, re-engagement, upsell) and strong proficiency in marketing operations, especially within HubSpot.
• Analytical mindset and comfort working with campaign data to uncover insights.
• Collaborative, curious, and eager to grow across multiple areas of marketing.
• Highly organized and able to manage multiple projects simultaneously in a fast-paced, team-oriented environment.
  
  

Benefits & Perks

• Competitive Salary
• Competitive Employee Equity
• 401K Program
• Medical, Dental, and Vision Benefits
• FSA/HSA Benefit
• $175/month Commuter Benefit
• Additional Wellbeing Benefits
• Flexible Paid Time Off
• Paid Parental Leave
• Professional Development Stipend
• Hybrid Office Policy
• Lunch available 5x a week in SF and NYC
• Dinner available 4x a week in SF
• Company Sponsored Social Events
  
  

At Sprig, we pride ourselves on being a people-first company, where your contributions truly matter and are valued. We were recently awarded by Fortune as top 50 best places to work in the US, and top 50 Places to Work in the Bay Area by Built In. Come join our mission of building products users love and have a real impact on Sprig’s future.

Our Commitment to Diversity and Inclusion

We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

Employee Pay Disclosure

The base salary range for this full-time position is $130,000-$180,000 + Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.

***Please beware of scammers who are posing as Sprig and Sprig team members. Our recruiters use @sprig.com email addresses exclusively. We do not conduct interviews via text or instant message, and we do not ask candidates to purchase equipment through us or solicit money from you. If you have been contacted by someone claiming to be from a different domain about a job offer, please report it as potential job fraud to law enforcement and contact us here.***