Growth Marketing Manager

Webhosting; Northern (KY); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Health benefits

Gym reimbursements

Mental well-being resources

Job summary

DigiCert is seeking a Growth Marketing Manager, Performance Engines to scale self-service and e-commerce growth across its digital product portfolio. You will own performance marketing execution across TLS, certificates, and DNS offerings, turning signals into revenue systems.

You will optimize buying journeys, test channels, and collaborate with design to test creatives, landing pages, and banners, while focusing on ROAS and pipeline impact.

Qualifications

• 3+ years of experience in growth/marketing or e-commerce.
• Hands-on experience building paid campaigns across key channels.
• Strong analytical skills to diagnose performance across traffic and pages.
• Ability to manage budgets, pacing, testing roadmaps, and attribution.
• Experience improving self-service or e-commerce buying experiences.

Responsibilities

• Build, operate, and optimize performance engines across self-service and e-commerce motions.
• Own paid media performance across search, social, retargeting, display, YouTube, affiliates, and emerging channels.
• Partner with design to develop and test creative assets for social ads and landing pages.
• Continuously test audiences, offers, creatives, landing pages, bidding strategies, and channel mix to improve conversion and ROAS.
• Own the e-commerce conversion experience from traffic to checkout, including landing pages, offers, bundles, and promotions.
• Translate performance data into clear recommendations on what works and where to invest next.

Skills

Growth marketing

Paid media management

E-commerce optimization

Analytics and measurement

Budget management

Tools

Google Ads

LinkedIn Ads

Meta (Facebook) Ads

Display advertising

YouTube Ads

Retargeting

Affiliates

Job description

Not specified Full-time Not specified Marketing

Job Description

Who we are

DigiCert is a global leader in intelligent trust. We protect the digital world by ensuring the security, privacy, and authenticity of every interaction. Our AI-powered DigiCert ONE platform unifies PKI, DNS, and certificate lifecycle management, to secure infrastructure, software, devices, messages, AI content and agents. Learn why more than 100,000 organizations, including 90% of the Fortune 500, choose DigiCert to stop today’s threats and prepare for a quantum-safe future at www.digicert.com

Job summary

DigiCert is looking for aGrowth Marketing Manager, Performance Enginesto help build and scale self-service and e-commerce growth across DigiCert’s digital product portfolio.This role exists to turn validated growth opportunities into repeatable, measurable revenue systems.You will take promising signals, build the performance engine around them, optimize the buying journey, and scale what works.You will own hands-on performance marketing execution across DigiCert’s self-service and e-commerce products, including unit-based products such as TLS and Mark Certificates, as well as SaaS product lines like DNS.

What you will do

• Build, operate, and optimize performance engines across self-service, e-commerce checkout, cross-sell, upsell, and sales-assisted motions.
• Own paid media performance across paid search, paid social, retargeting, display, YouTube, affiliates, and emerging channels. This includes budget planning, pacing, campaign QA, audience selection, keyword strategy, creative testing, bid strategy, and reporting.
• Partner closely with a dedicated design team to develop and test creative assets including social ads, infographics, and landing page banners.
• Continuously test and optimize audiences, offers, creative, landing pages, bidding strategies, and channel mix to improve conversion, pipeline impact, and move toward net-positive ROAS.
• Own the e-commerce conversion experience from traffic to add-to-cart to checkout, including landing pages, offer presentation, product packaging, cart behavior, promotions, urgency, bundling, and purchase intent.
• Translate performance data into clear recommendations on what is working, what is not, what to change, and where to invest next.

Your track record

• You have increased qualified inbound traffic, add-to-carts, conversion rates, pipeline, revenue, ARR, ROI, or ROAS.
• You have managed paid media programs hands-on and understand how to test new channels, optimize existing channels, and make informed budget recommendations.
• You have improved e-commerce or self-service buying experiences by diagnosing where buyers drop off and testing ways to move more visitors from browsing to purchase.
• You can take a partially formed growth motion, build the operating system around it, and make the numbers move.

What you will have

• 3+ years of experience in growth marketing, performance marketing, paid media, or e-commerce marketing, with a strong emphasis on driving conversions and revenue through direct-to-consumer or online retail channels.
• Hands-on experience building and optimizing paid media campaigns across channels such as Google Ads, LinkedIn Ads, Meta, display, retargeting, YouTube, affiliates, or other acquisition channels.
• Strong analytical instincts with the ability to diagnose performance across traffic, audience, channel, offer, creative, landing page, cart, checkout, nurture, and sales handoff.
• Ability to manage budgets, pacing, testing roadmaps, tracking, attribution, and reporting while running multiple campaigns and optimizations at once.
• Health and wellness support, including medicalcover(where applicable), gym reimbursements, and mental well-being resources

To protect candidate information and maintain a secure hiring process, all applications must be submitted through our careers portal. Resumes or CVs sent directly via email will not be reviewed or considered.