Director of Growth Marketing

Sheet Labels, Inc.; Austin (TX); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Bonus program

Benefits package (health, dental, 401k

Job summary

Sheet Labels, Inc. in Austin, TX is seeking a Director of Growth Marketing to own how new customers find us, how leads become customers, and why customers order again.

This hands-on role requires operating in ad accounts, proving results, and building a team as wins compound. You’ll personally manage Google Ads Search and Shopping, optimize budgets for profitable growth, drive lead generation, lifecycle programs, and increased order value.

Qualifications

• 10+ years in performance or growth marketing, ecommerce or B2B self-serve.
• Entrepreneurial mindset with growth and profit discipline.
• Clear grasp of unit economics and reinvestment to scale growth.
• Hands-on mastery of Google Ads Search and Shopping; campaigns self-managed.
• Proven track record scaling paid budgets profitably.
• Lead-generation, nurture, and lifecycle programs that grow pipeline and retention.
• Fluency in email, GA4, and attribution; data-driven decision making.
• Experience guiding creative with an in-house team.
• Lean, accountable, energized by measurable results.

Responsibilities

• New-customer acquisition via paid search and shopping that you personally manage for profitable growth.
• Lead generation and a qualified pipeline for Sales.
• Engagement and nurture across lifecycle via email, promotions, win-back, and automated programs.
• Growing average order value, retention, and repeat engagement.
• Investing budget behind channels with proven returns and reinvesting profit to scale them.
• Measurement and attribution connecting spend to leads, customers, and revenue.
• Overseeing social, content, and brand with in-house creative.
• Growing the growth plan with Sales, Client Services, and Ecommerce teams.
• Growing the marketing team as results justify it.

Skills

Google Ads

Lead generation

Lifecycle marketing

Email marketing

GA4

Attribution

Data analysis

Team leadership

Tools

GA4

Google Analytics

Job description

Director of Growth Marketing

Team: Marketing · Location: Austin, TX (onsite)

The opportunity

We’re a fast-growing label manufacturer with an ambitious plan for the next stage of growth, and this is the seat that drives it. As Director of Growth Marketing you’ll own how new customers find us, how leads become customers, and why customers come back and order more. We’re looking for an entrepreneurial business driver: aggressive about growth, disciplined about profit, and fluent in reinvesting what the business earns into what scales it. This is a hands‑on role for an operator who still loves being in the ad accounts: you’ll run the campaigns yourself, prove the results, and build the team as the wins compound.

What you’ll own

• New-customer acquisition as the primary target, through paid search and shopping (Google and Microsoft Ads) that you personally manage and relentlessly optimize for profitable growth
• Lead generation and a rich, qualified pipeline for our Sales team
• Engagement and nurture across the full lifecycle, from first touch to first order to loyal repeat customer, through email, promotions, win‑back, and automated programs
• Growing average order value, retention, and repeat engagement
• Investing like an owner: putting budget behind the channels with proven returns and reinvesting profit to scale them
• Measurement and attribution that connects every dollar of spend to leads, new customers, and repeat revenue
• Our social, content, and brand presence, working with our in‑house creative team
• The growth plan, built in close partnership with Sales, Client Services, and our Ecommerce team
• Growing the marketing team as results justify it

What it takes

• 10+ years in performance or growth marketing, ideally ecommerce or B2B self‑serve
• An entrepreneurial, business‑builder mindset: an aggressive growth mentality matched with strong profit discipline
• A clear grasp of unit economics and how to reinvest operating profit to scale growth
• Recent, hands‑on mastery of Google Ads Search and Shopping; you build and tune campaigns yourself
• A track record of scaling paid budgets profitably, not just spending more
• Proven lead‑generation, nurture, and lifecycle programs that grow pipeline, order value, and retention
• Fluency in email / lifecycle, GA4, and attribution; comfortable living in the data
• Experience guiding creative, content, and social work with an in‑house team
• Lean, accountable, and energized by measurable results

Why it’s worth it

Few roles have this much direct influence on a company’s growth. You’ll have a seat with leadership, real budget, and the freedom to move fast. We hold a high bar and reward the people who move the numbers, with a path to build and lead the team as we scale.

Compensation & benefits

• Competitive base plus a quarterly performance bonus tied to growth results
• Health, dental, vision; 401(k) with company match; PTO + holidays

Pre‑employment screening

Offers of employment are conditional and contingent on satisfactory completion of pre‑employment screening, which may include job‑related skills and other assessments, a background check, and verification of your employment history and references. While skills and other assessments may be required as part of the interview process, background checks, if applicable, are conducted only after a conditional offer and only with the separate written disclosure and your authorization provided at that stage, in compliance with the federal Fair Credit Reporting Act (FCRA) and all applicable federal, state, and local laws.